AARMY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AARMY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AARMY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AARMY
App Name : AARMY
Logo：
OS : iOS
Network : Instagram,Google Ads(Admob),Facebook
Developer : ATeam Army Inc.
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,Amazing Aquarium Clock LITE,Tap Army 街道军,Ludo King,Gas Station: Car Parking Sim
Total creative ads during the time period : 139
Duration : 272
Popularity : 12,692
Check ASO Keywords of AARMY
2. AARMY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AARMY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AARMY in the recent period. As of 2021-05-26, among the AARMY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 93.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.25%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, AARMY's the proportion of networks impressions are placed like this:
Instagram's proportion is 34.2%,
Facebook's proportion is 32.9%,
Audience Network's proportion is 32.9%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, AARMY‘s network with the most ads is Instagram and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of AARMY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AARMY. We can see some advertising trends.
Top 1 Ad Creative of AARMY
Ad Details ：
Headline ：Start Your 30-Day Free Trial Now!
Text ：Inspire your mind. Transform your body. Train with the WORLD'S TOP MOTIVATIONAL COACH, Angela Manuel-Davis! AARMY On-Demand offers Bootcamp, Cycle, Inspiration, and Stretch practices you can do right from home. Train your Mind and Body with 20+ new practices each week!
Top 2 Ad Creative of AARMY
Ad Details ：
Headline ：Your New Total Conditioning Program
Text ：The world's #1 Coach is now available at home. Get a 30-day free trial to try our newest On-Demand fitness platform. Subscribe now and get your 2nd month on us. Get access to new Bootcamp, Cycle, Inspiration and Stretch practices everyday!
Top 3 Ad Creative of AARMY
Ad Details ：
Headline ：Your New Total Conditioning Program
Text ：The world's #1 Coach is now available at home. Get a 30-day free trial to try our newest On-Demand fitness platform. Subscribe now and get your 2nd month on us. Get access to new Bootcamp, Cycle, Inspiration and Stretch practices everyday!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 82 | 82 |
| Popularity | 183 | 183 | 183 |
| Dimensions | 426 x 240 | 426 x 426 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 5 | 5 | 5 |
| Countries | Australia,Canada,United States,United Kingdom | Australia,Canada,United States,United Kingdom | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for AARMY in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free AARMY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AARMY, you can click the app name below to view related reports, or you can find more info in ASOTools.