adidas Running App Runtastic Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the adidas Running App Runtastic's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps adidas Running App Runtastic.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of adidas Running App Runtastic
App Name : adidas Running App Runtastic
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : adidas
Publisher : Buraco Mano a Mano,Canasta - Card Game,AppBox Pro,Damas Online,MagnoJuegos 5-EN-1,Othello Quest - Online Othello,台灣大車隊 55688,SoundTube Free Music Player,四國軍棋 by SZY
Total creative ads during the time period : 4,845
Duration : 2,318
Popularity : 65,963
Check ASO Keywords of adidas Running App Runtastic
2. adidas Running App Runtastic’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser adidas Running App Runtastic in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of adidas Running App Runtastic in the recent period. As of 2021-05-18, among the adidas Running App Runtastic‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, adidas Running App Runtastic's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.33%,
Instagram's proportion is 30.17%,
Messenger's proportion is 19.86%,
Audience Network's proportion is 19.64%,
's proportion is .
In the date of 2021-05-18, adidas Running App Runtastic‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of adidas Running App Runtastic
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of adidas Running App Runtastic. We can see some advertising trends.
Top 1 Ad Creative of adidas Running App Runtastic
Ad Details ：
Headline ：Hast du die Ausdauer eines Elefanten?
Text ：Mach bei Run Wild mit und finde es heraus! Lauf (je nach Level) mit einem Elefanten, Tiger oder einem Pangolin um die Wette und setz dich für bedrohte Tierarten ein! 🐘💪
Top 2 Ad Creative of adidas Running App Runtastic
Ad Details ：
Headline ：Lauf zum Schutz bedrohter Tierarten!
Text ：Run Wild: Lauf mit einem Tiger, Elefanten oder Pangolin um die Wette und schließ dich 1 Million Läufer*innen an, die 1 Million gefährdete Tierarten vertreten 🐯🐘😍
Top 3 Ad Creative of adidas Running App Runtastic
Ad Details ：
Headline ：Hast du die Ausdauer eines Elefanten?
Text ：Mach bei Run Wild mit und finde es heraus! Lauf (je nach Level) mit einem Elefanten, Tiger oder einem Pangolin um die Wette und setz dich für bedrohte Tierarten ein! 🐘💪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 196 | 241 | 196 |
| Popularity | 991 | 991 | 991 |
| Dimensions | 1200 x 628 | 400 x 224 | 1200 x 628 |
| Creative Type | Image | Video | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | Liechtenstein,Germany,Austria | Spain,Brazil,Italy,Mexico,Germany,Austria,Liechtenstein | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for adidas Running App Runtastic in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free adidas Running App Runtastic's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to adidas Running App Runtastic, you can click the app name below to view related reports, or you can find more info in ASOTools.