Payhawk Competitive Intelligence|Ad Analysis by SocialPeta

Payhawk Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Payhawk's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Payhawk.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Payhawk

App Name : Payhawk

Logo

Payhawk-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Payhawk OOD

Publisher : Instagram,Facebook,ATH Airport,CUMIN - Jira Mobile Client,OCR - Text Scanner Lite,Play Chess - Single Play

Total creative ads during the time period : 181

Duration : 393

Popularity : 22,699

Check ASO Keywords of Payhawk

2. Payhawk’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Payhawk in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Payhawk in the recent period. As of 2021-05-18, among the Payhawk‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, Payhawk's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-18, Payhawk‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Payhawk

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Payhawk. We can see some advertising trends.

Top 1 Ad Creative of Payhawk

Ad Details :

Headline :eGuide

Text :Learn what changes you need to make to continue trading 👩‍💻 digital services and 🛒 consumer goods between the UK and EEA.

Top 2 Ad Creative of Payhawk

Ad Details :

Headline :eGuide

Text :Learn what changes you need to make to continue trading 👩‍💻 digital services and 🛒 consumer goods between the UK and EEA.

Top 3 Ad Creative of Payhawk

Ad Details :

Headline :eGuide

Text :Learn what changes you need to make to continue trading 👩‍💻 digital services and 🛒 consumer goods between the UK and EEA.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 61 61 61
Popularity 379 379 377
Dimensions 600 x 354 600 x 354 600 x 354
Creative Type Image Image Image
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries United States,Australia,Canada,United Kingdom United Kingdom,United States,Australia,Canada Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Payhawk in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Payhawk's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Payhawk, you can click the app name below to view related reports, or you can find more info in ASOTools.