Payhawk Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Payhawk’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Payhawk.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Payhawk

App Name : Payhawk

Logo

Payhawk-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Payhawk OOD

Publisher : ATH Airport,CUMIN - Jira Mobile Client,OCR - Text Scanner Lite,모두의체스,Live Scores for Serie A 2017/2018,Dino ABCs Alphabet for Kids,Sop to Http (Sopcast)

Total creative ads during the time period : 90

Duration : 138

Popularity : 10,483

2. Payhawk’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Payhawk in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Payhawk in the recent period. As of 2020-09-05, among the Payhawk‘s ad creative, the Html category’s proportion is 14.29%, Video category’s proportion is 85.71%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Payhawk’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.55%,

Audience Network’s proportion is 25.55%,

Instagram’s proportion is 21.72%,

Messenger’s proportion is 21.72%,

Google Ads(Admob)’s proportion is 5.46%.

In the date of 2020-09-05, Payhawk‘s network with the most ads is Facebook and its proportion is 21.43%.

3. Top 3 Ad Creative Analysis of Payhawk

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Payhawk. We can see some advertising trends.

Top 1 Ad Creative of Payhawk

Ad Details :

Headline :💳 Simplify your business expenses

Text :One virtual bank account to manage your spend.

Top 2 Ad Creative of Payhawk

Ad Details :

Headline :💳 Simplify your business expenses

Text :One virtual bank account to manage your spend.

Top 3 Ad Creative of Payhawk

Ad Details :

Headline :Effizient. Papierlos. GoBD-Konform.

Text :Payhawk bietet smarte Visa Karten mit innovativer Spesen&Kostenmanagement, direkt mit der Mobile App verbunden. Ideal für Vielreisende und Werbefachleute.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 52 52 51
Popularity 298 297 289
Dimensions 426 x 426 426 x 426 1080 x 1350
Creative Type Video Video Image
Network Audience Network Facebook Messenger
Related Ads 1 1 1
Countries United Kingdom,Germany,Switzerland,Austria United Kingdom,Germany,Switzerland,Austria Austria,Germany,Switzerland
Language English English Norwegian

Through the above analysis, we can see that the most effective channel for Payhawk in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Payhawk’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Payhawk, you can click the app name below to view related reports.