MamaZen: Mindful Parenting App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MamaZen: Mindful Parenting App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MamaZen: Mindful Parenting App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MamaZen: Mindful Parenting App
App Name : MamaZen: Mindful Parenting App
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Motherhood, Parenting & Family Wellness Institute
Publisher : Instagram,Facebook
Total creative ads during the time period : 230
Duration : 252
Popularity : 25,955
Check ASO Keywords of MamaZen: Mindful Parenting App
2. MamaZen: Mindful Parenting App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MamaZen: Mindful Parenting App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MamaZen: Mindful Parenting App in the recent period. As of 2021-05-27, among the MamaZen: Mindful Parenting App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, MamaZen: Mindful Parenting App's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.02%,
Messenger's proportion is 49.98%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, MamaZen: Mindful Parenting App‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of MamaZen: Mindful Parenting App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MamaZen: Mindful Parenting App. We can see some advertising trends.
Top 1 Ad Creative of MamaZen: Mindful Parenting App
Ad Details ：
Headline ：The Secret to Raising Happier Kids
Text ：💔 It was December of 2017, and my wife and the mother of my children was angry, frustrated, and starting to cry.
She just had another exhausting day with our baby and 3-year-old daughter.
And she was at wit's end.
She was not happy with her life. She didn’t feel like herself anymore. And motherhood was taking a serious toll on her mindset, her mood, and her emotions.
It broke my heart. I wanted so much for her to feel happier and tried to be as helpful as I could. I encouraged her that this time would pass... But no matter what I did or said, it wasn’t making a difference.
(Just to give you some context about me, my name is Jake Rubin and as a Certified Hypnotherapist and mindfulness expert, I help clients with all sorts of issues including anxiety, lack of confidence, weight loss, quitting smoking, you get the idea...)
I've also helped my wife and several other women deliver more easily using the power of Hypnobirthing.
One night, after meeting with her moms group, my wife came home and said... "You know... you help all these clients in your office with stress, anxiety, anger issues... How about making a hypnotherapy recording for MY STRESS as a mother?"
And so I did.
I created a recording for my wife to listen to in the evening after the girls went to bed. It was full of suggestions and affirmations that encouraged her as a wonderful mom, encouraged her patience, her love for our kids, and connecting to her own intuition, self-love, overcoming self-doubt, and trusting that she is the perfect mommy for kids.
And it was amazing how much it helped her.
In fact, after just the FIRST TIME that she listened to the session, she felt a significant shift.
She was actually crying happy tears after she listened to it.
During the next few days, she was a lot happier.
Lighter. More patient. I made her some more audio sessions to target more specific issues and those helped as well.
And then a light bulb went off in my wife's head… She wondered why is it that when it comes to moms, hypnotherapy is only being offered for CHILDBIRTH?
Why isn't there hypnotherapy for the day to day difficulties of MOTHERHOOD as well?
And right then, my wife said, "I can't keep this to myself! The moms of the world need this!"
As a mom, you know EXACTLY what I am talking about... The stress... the guilt...the anxiety... the self-doubt... the exhaustion...the overwhelm... the impatience... with your kids... your partner... even with yourself.
I’m talking about the YEARS of struggles every. single. day. that moms have with just keeping their sanity, their patience, and their anger under control. It was not until I became a father and saw my wife and her friends going through it that I could even begin to understand it.
Sure, there's therapy... and there are motherhood coaches... but nothing is getting to the root of the problem, which is in the subconscious mind - the automatic thoughts that govern all of our behaviors and conscious thoughts.
So we began to dedicate our lives to creating this powerful solution for moms. For almost 2 years we have put our blood, sweat, tears, and a huge chunk of our own life savings into creating an app that we know will transform mothers, fathers, and entire families for generations to come.
If you're a mom and you'd like to enjoy motherhood more, have a happier family, and raise happier kids, we hope you give it a try. We also made a funny commercial, 'cause we thought that would be a cool way to tell people about how awesome MamaZen is. 😂
Thanks 🙏 for taking the time to read this (super long post) and for watching the video.
Link to download: https://mamazen.onelink.me/kodb/gps
Jake & Irin
Co-Founders
MamaZen
P.S. You're EXACTLY the mom your children need you to be. 💞
Top 2 Ad Creative of MamaZen: Mindful Parenting App
Ad Details ：
Headline ：The Secret to Raising Happier Kids
Text ：💔 It was December of 2017, and my wife and the mother of my children was angry, frustrated, and starting to cry.
She just had another exhausting day with our baby and 3-year-old daughter.
And she was at wit's end.
She was not happy with her life. She didn’t feel like herself anymore. And motherhood was taking a serious toll on her mindset, her mood, and her emotions.
It broke my heart. I wanted so much for her to feel happier and tried to be as helpful as I could. I encouraged her that this time would pass... But no matter what I did or said, it wasn’t making a difference.
(Just to give you some context about me, my name is Jake Rubin and as a Certified Hypnotherapist and mindfulness expert, I help clients with all sorts of issues including anxiety, lack of confidence, weight loss, quitting smoking, you get the idea...)
I've also helped my wife and several other women deliver more easily using the power of Hypnobirthing.
One night, after meeting with her moms group, my wife came home and said... "You know... you help all these clients in your office with stress, anxiety, anger issues... How about making a hypnotherapy recording for MY STRESS as a mother?"
And so I did.
I created a recording for my wife to listen to in the evening after the girls went to bed. It was full of suggestions and affirmations that encouraged her as a wonderful mom, encouraged her patience, her love for our kids, and connecting to her own intuition, self-love, overcoming self-doubt, and trusting that she is the perfect mommy for kids.
And it was amazing how much it helped her.
In fact, after just the FIRST TIME that she listened to the session, she felt a significant shift.
She was actually crying happy tears after she listened to it.
During the next few days, she was a lot happier.
Lighter. More patient. I made her some more audio sessions to target more specific issues and those helped as well.
And then a light bulb went off in my wife's head… She wondered why is it that when it comes to moms, hypnotherapy is only being offered for CHILDBIRTH?
Why isn't there hypnotherapy for the day to day difficulties of MOTHERHOOD as well?
And right then, my wife said, "I can't keep this to myself! The moms of the world need this!"
As a mom, you know EXACTLY what I am talking about... The stress... the guilt...the anxiety... the self-doubt... the exhaustion...the overwhelm... the impatience... with your kids... your partner... even with yourself.
I’m talking about the YEARS of struggles every. single. day. that moms have with just keeping their sanity, their patience, and their anger under control. It was not until I became a father and saw my wife and her friends going through it that I could even begin to understand it.
Sure, there's therapy... and there are motherhood coaches... but nothing is getting to the root of the problem, which is in the subconscious mind - the automatic thoughts that govern all of our behaviors and conscious thoughts.
So we began to dedicate our lives to creating this powerful solution for moms. For almost 2 years we have put our blood, sweat, tears, and a huge chunk of our own life savings into creating an app that we know will transform mothers, fathers, and entire families for generations to come.
If you're a mom and you'd like to enjoy motherhood more, have a happier family, and raise happier kids, we hope you give it a try. We also made a funny commercial, 'cause we thought that would be a cool way to tell people about how awesome MamaZen is. 😂
Thanks 🙏 for taking the time to read this (super long post) and for watching the video.
Link to download: https://mamazen.onelink.me/kodb/gps
Jake & Irin
Co-Founders
MamaZen
P.S. You're EXACTLY the mom your children need you to be. 💞
Top 3 Ad Creative of MamaZen: Mindful Parenting App
Ad Details ：
Headline ：MamaZen | Wellness App For Moms | MamaZen App
Text ：MamaZen is a unique wellness app for mothers around the world to enjoy motherhood. MamaZen empowers you to reduce stress, feel good, and raise happier kids.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 246 | 246 | 1 |
| Popularity | 999 | 999 | 973 |
| Dimensions | 320 x 400 | 320 x 400 | 720 x 720 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 12 | 12 | 1 |
| Countries | Australia,United Kingdom,United States | United Kingdom,United States,Australia | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MamaZen: Mindful Parenting App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MamaZen: Mindful Parenting App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MamaZen: Mindful Parenting App, you can click the app name below to view related reports, or you can find more info in ASOTools.