Afterpay - Buy now. Pay later. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Afterpay - Buy now. Pay later.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Afterpay - Buy now. Pay later..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Afterpay - Buy now. Pay later.
App Name : Afterpay - Buy now. Pay later.
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Afterpay
Publisher : Instagram,Facebook,CloudPets Lite,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,梦幻花园 (Gardenscapes),ATH Airport
Total creative ads during the time period : 1,058
Duration : 708
Popularity : 79,335
Check ASO Keywords of Afterpay - Buy now. Pay later.
2. Afterpay - Buy now. Pay later.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Afterpay - Buy now. Pay later. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Afterpay - Buy now. Pay later. in the recent period. As of 2021-03-15, among the Afterpay - Buy now. Pay later.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Afterpay - Buy now. Pay later.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 25.09%,
Audience Network's proportion is 24.97%,
Instagram's proportion is 24.97%,
Messenger's proportion is 24.97%,
's proportion is .
In the date of 2021-03-15, Afterpay - Buy now. Pay later.‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Afterpay - Buy now. Pay later.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Afterpay - Buy now. Pay later.. We can see some advertising trends.
Top 1 Ad Creative of Afterpay - Buy now. Pay later.
Ad Details ：
Headline ：Up to $600 available to Spend Today on Top Brands.
Text ：Shop now. Pay later. Always interest-free
Top 2 Ad Creative of Afterpay - Buy now. Pay later.
Ad Details ：
Headline ：Choose Afterpay at Checkout
Text ：Buy Now, Pay Later from DSW and thousands more using Afterpay! Pay in four installments, always interest free— it's that easy!
Top 3 Ad Creative of Afterpay - Buy now. Pay later.
Ad Details ：
Headline ：Afterpay It
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 10 | 79 |
| Popularity | 965 | 932 | 585 |
| Dimensions | 720 x 720 | 1080 x 1080 | 400 x 214 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 3 | 2 | 1 |
| Countries | United States | United States | United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Afterpay - Buy now. Pay later. in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Afterpay - Buy now. Pay later.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Afterpay - Buy now. Pay later., you can click the app name below to view related reports, or you can find more info in ASOTools.