Air Portugal Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Air Portugal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Air Portugal.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Air Portugal

App Name : Air Portugal


Air Portugal-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Transportes Aereos Portugueses S.A.

Publisher : Instagram,Facebook,Train with master controller,Paris Travel Guide,3d VR Roller Coaster : Climb-ing Simulator,My Trips - Business Trip Buddy,New Year 2018 Countdown

Total creative ads during the time period : 765

Duration : 1,195

Popularity : 45,450

Check ASO Keywords of Air Portugal

2. Air Portugal’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Air Portugal in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Air Portugal in the recent period. As of 2021-05-19, among the Air Portugal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, Air Portugal's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-05-19, Air Portugal‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Air Portugal

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Air Portugal. We can see some advertising trends.

Top 1 Ad Creative of Air Portugal

Ad Details :

Headline :Lisboa desde €44 ida.

Text :Ansioso por conhecer Lisboa? Aproveite os descontos exclusivos TAP ao reservar no nosso site!

Top 2 Ad Creative of Air Portugal

Ad Details :

Headline :Lisboa desde €44 ida.

Text :A pensar na próxima viagem? E que tal Lisboa? Reserve a sua viagem no nosso site e aproveite os descontos exclusivos!

Top 3 Ad Creative of Air Portugal

Ad Details :

Headline :Cupon: MULTI15

Text :Reserve já seu voo para a Europa com 15% de desconto e viaje até 31 de março de 2021! Só até 18/08. ✈️😍

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 176 175 9
Popularity 735 731 395
Dimensions 628 x 628 754 x 390 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries Portugal Portugal Portugal,Angola,Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Air Portugal in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Air Portugal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Air Portugal, you can click the app name below to view related reports, or you can find more info in ASOTools.