AllTrails: Hike, Bike & Run Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AllTrails: Hike, Bike & Run's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AllTrails: Hike, Bike & Run.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AllTrails: Hike, Bike & Run
App Name : AllTrails: Hike, Bike & Run
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : AllTrails, Inc.
Publisher : Instagram,Facebook,AppBox Pro,北京地铁地图 (Explore Beijing),GeoActivity Rigs,10K Run - Couch to 10K
Total creative ads during the time period : 1,254
Duration : 1,050
Popularity : 354,664
Check ASO Keywords of AllTrails: Hike, Bike & Run
2. AllTrails: Hike, Bike & Run’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AllTrails: Hike, Bike & Run in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AllTrails: Hike, Bike & Run in the recent period. As of 2021-03-14, among the AllTrails: Hike, Bike & Run‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, AllTrails: Hike, Bike & Run's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.22%,
Instagram's proportion is 24.91%,
Messenger's proportion is 23.72%,
Audience Network's proportion is 23.15%,
's proportion is .
In the date of 2021-03-14, AllTrails: Hike, Bike & Run‘s network with the most ads is Facebook and its proportion is 25.44%.
3. Top 3 Ad Creative Analysis of AllTrails: Hike, Bike & Run
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AllTrails: Hike, Bike & Run. We can see some advertising trends.
Top 1 Ad Creative of AllTrails: Hike, Bike & Run
Ad Details ：
Headline ：Join 10 Million Explorers
Text ：1. Search trails 🔍
2. View maps 🗺
3. Read reviews ⭐⭐⭐⭐⭐
4. Peek trail photos 📸
Let AllTrails be your guide to the outdoors!
Top 2 Ad Creative of AllTrails: Hike, Bike & Run
Ad Details ：
Headline ：Join 10 Million Explorers
Text ：⛅Cooler Weather
🐛Fewer Bugs
😍The best time to hike in Australia is here
Plan your Winter hikes with AllTrails!
Top 3 Ad Creative of AllTrails: Hike, Bike & Run
Ad Details ：
Headline ：Laissez AllTrails vous guider dans toutes vos aventures !
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 478 | 486 | 243 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1280 | 1080 x 1080 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France,United States,Canada,Ireland,United Kingdom | New Zealand,United States,Australia,Ireland,United Kingdom,France,Canada | France,United States,Germany,Canada,United Kingdom,Australia |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for AllTrails: Hike, Bike & Run in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free AllTrails: Hike, Bike & Run's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AllTrails: Hike, Bike & Run, you can click the app name below to view related reports, or you can find more info in ASOTools.