Amazon Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Shopping
App Name : Amazon Shopping
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : AMZN Mobile LLC
Publisher : PhotoGrid Video Collage maker,Canasta - Card Game,汽车钢市3D - 一个黑手党犯罪盗窃模拟游戏,拳击迷 - 最大的拳击/搏击社群,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,塔罗占卜 - 准到你不信,电池管家-电池检测维护大师,Drift Mania Championship,点泡泡 - Tap Tap Bubble
Total creative ads during the time period : 10,000
Duration : 2,547
Popularity : 3,021,741
Check ASO Keywords of Amazon Shopping
2. Amazon Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Shopping in the recent period. As of 2021-03-16, among the Amazon Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.29%, Carousel category's proportion is 42.86%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Amazon Shopping's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 68.43%,
Instagram's proportion is 16.94%,
Facebook's proportion is 14.63%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Amazon Shopping‘s network with the most ads is Google Ads(Admob) and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Amazon Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Shopping. We can see some advertising trends.
Top 1 Ad Creative of Amazon Shopping
Ad Details ：
Headline ：Download the Amazon App
Text ：Search & compare.
Top 2 Ad Creative of Amazon Shopping
Ad Details ：
Headline ：Download the Amazon App
Text ：Search & compare.
Top 3 Ad Creative of Amazon Shopping
Ad Details ：
Headline ：Download the Amazon App
Text ：Shop wherever you go!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 356 | 354 | 358 |
| Popularity | 994 | 994 | 994 |
| Dimensions | 360 x 360 | 360 x 360 | 360 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | Canada,United States,Australia,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Amazon Shopping in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Amazon Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.