Anchorage Press Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Anchorage Press's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Anchorage Press.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Anchorage Press
App Name : Anchorage Press
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Wick News Corporation
Publisher : Facebook,Instagram
Total creative ads during the time period : 43
Duration : 1,076
Popularity : 6,041
Check ASO Keywords of Anchorage Press
2. Anchorage Press’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Anchorage Press in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Anchorage Press in the recent period. As of 2021-05-01, among the Anchorage Press‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-01, Anchorage Press's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.33%,
Instagram's proportion is 46.67%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-01, Anchorage Press‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Anchorage Press
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Anchorage Press. We can see some advertising trends.
Top 1 Ad Creative of Anchorage Press
Ad Details ：
Headline ：Out in Eagle River, former Marine combat vet Oliver Schiess running as the voice of healing and sanity against firebrand Republican Lora Reinbold
Text ：Of all places in Southcentral Alaska for an upstart Democrat to make a splash, Eagle River would not seem to be the most opportune.
Top 2 Ad Creative of Anchorage Press
Ad Details ：
Headline ：Plan C: A vital resource for women in Dunleavy’s Alaska
Text ：Check out this article in Anchorage Press which highlight Plan C as a vital resource for women in Alaska, a state with a Governor who has attacked abortion rights through vetos and other means. The article places #PlanC’s logo front and center and links to our website, which offers a list of “reputable sources to buy abortion pills without waiting for a consultation”.
Thank you Anchorage Press for sharing this important information!
Top 3 Ad Creative of Anchorage Press
Ad Details ：
Headline ：Indian Child Welfare Act Comes Under Fire
Text ："The decision bucks 40 years of precedent and is destined for a date with the U.S. Supreme Court."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 550 | 432 | 746 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 840 x 630 | 516 x 387 | 840 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Australia,United States,Canada,United Kingdom | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Anchorage Press in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Anchorage Press's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Anchorage Press, you can click the app name below to view related reports, or you can find more info in ASOTools.