ANZ goMoney New Zealand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ANZ goMoney New Zealand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ANZ goMoney New Zealand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ANZ goMoney New Zealand
App Name : ANZ goMoney New Zealand
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : ANZ NZ
Publisher : Instagram,Facebook
Total creative ads during the time period : 648
Duration : 553
Popularity : 139,782
Check ASO Keywords of ANZ goMoney New Zealand
2. ANZ goMoney New Zealand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ANZ goMoney New Zealand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ANZ goMoney New Zealand in the recent period. As of 2021-05-26, among the ANZ goMoney New Zealand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, ANZ goMoney New Zealand's the proportion of networks impressions are placed like this:
Facebook's proportion is 87.26%,
Instagram's proportion is 12.74%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, ANZ goMoney New Zealand‘s network with the most ads is Facebook and its proportion is 71.43%.
3. Top 3 Ad Creative Analysis of ANZ goMoney New Zealand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ANZ goMoney New Zealand. We can see some advertising trends.
Top 1 Ad Creative of ANZ goMoney New Zealand
Ad Details ：
Headline ：ANZ Life & Living Insurance. Get a quick quote in minutes.
Text ：Cover to protect you and your loved ones.
Top 2 Ad Creative of ANZ goMoney New Zealand
Ad Details ：
Headline ：Get a quick quote now.
Text ：Get a car insurance quick quote online & protect your car today.
Top 3 Ad Creative of ANZ goMoney New Zealand
Ad Details ：
Headline ：ANZ everyday accounts
Text ：Keep on moving with an ANZ everyday account.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 183 | 201 |
| Popularity | 946 | 912 | 907 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | New Zealand | New Zealand | New Zealand |
| Language | English | French | English |
Through the above analysis, we can see that the most effective channel for ANZ goMoney New Zealand in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ANZ goMoney New Zealand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ANZ goMoney New Zealand, you can click the app name below to view related reports, or you can find more info in ASOTools.