PayUkraine Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PayUkraine’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayUkraine.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PayUkraine

App Name : PayUkraine

Logo

PayUkraine-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,YouTube

Developer : PU GROUP LTD

Publisher : Kelimelik Solo,Prizebucket - Chat Play Win,Alphabet Game,Canciones de la Granja  Gratis y Sin Internet!,Trivial Quiz,Solitaire Quest: Elven Wonderland Story,Bulário Digital,Guia de Preços de Remédios,Lep's World ????

Total creative ads during the time period : 983

Duration : 341

Popularity : 130,095

2. PayUkraine’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PayUkraine in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PayUkraine in the recent period. As of 2020-09-07, among the PayUkraine‘s ad creative, the Html category’s proportion is 9.09%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 9.09%, Carousel category’s proportion is 81.82%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PayUkraine’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 93.38%,

Google Ads(Admob)’s proportion is 6.62%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, PayUkraine‘s network with the most ads is Facebook and its proportion is 81.82%.

3. Top 3 Ad Creative Analysis of PayUkraine

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayUkraine. We can see some advertising trends.

Top 1 Ad Creative of PayUkraine

Ad Details :

Headline :Переказ Грошей в Україну

Text :Грошові Перекази в UA

Top 2 Ad Creative of PayUkraine

Ad Details :

Headline :Переводите деньги по лучшему курсу обмена ->

Text :

Top 3 Ad Creative of PayUkraine

Ad Details :

Headline :Регистрируйтесь сегодня и экономьте правильно!

Text :Сколько можно переплачивать за переводы? С PayUkraine вы ВСЕГДА получаете больше.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 319 73 86
Popularity 991 524 418
Dimensions 640 x 360 400 x 400 1280 x 1279
Creative Type Video Video Image
Network Google Ads(Admob) Facebook Facebook
Related Ads 3 1 3
Countries Ukraine Poland Poland
Language NA Russian Russian

Through the above analysis, we can see that the most effective channel for PayUkraine in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free PayUkraine’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PayUkraine, you can click the app name below to view related reports.