Auto Trader: Buy new & used cars. Search car deals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Auto Trader: Buy new & used cars. Search car deals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Auto Trader: Buy new & used cars. Search car deals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Auto Trader: Buy new & used cars. Search car deals
App Name : Auto Trader: Buy new & used cars. Search car deals
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Auto Trader
Publisher : Instagram,Facebook,Ant Smasher,Fotor - Photo Editor&Collage,GulogGratis,BeSoccer - Soccer Live Score
Total creative ads during the time period : 3,585
Duration : 1,435
Popularity : 650,576
Check ASO Keywords of Auto Trader: Buy new & used cars. Search car deals
2. Auto Trader: Buy new & used cars. Search car deals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Auto Trader: Buy new & used cars. Search car deals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Auto Trader: Buy new & used cars. Search car deals in the recent period. As of 2021-03-14, among the Auto Trader: Buy new & used cars. Search car deals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.99%, Carousel category's proportion is 5.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Auto Trader: Buy new & used cars. Search car deals's the proportion of networks impressions are placed like this:
Audience Network's proportion is 28.64%,
Facebook's proportion is 28.4%,
Instagram's proportion is 21.49%,
Messenger's proportion is 21.47%,
's proportion is .
In the date of 2021-03-14, Auto Trader: Buy new & used cars. Search car deals‘s network with the most ads is Facebook and its proportion is 26.63%.
3. Top 3 Ad Creative Analysis of Auto Trader: Buy new & used cars. Search car deals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Auto Trader: Buy new & used cars. Search car deals. We can see some advertising trends.
Top 1 Ad Creative of Auto Trader: Buy new & used cars. Search car deals
Ad Details ：
Headline ：Official Auto Trader App
Text ：The UK
Top 2 Ad Creative of Auto Trader: Buy new & used cars. Search car deals
Ad Details ：
Headline ：Mercedes-Benz Atego
Text ：Find the perfect truck for you.
Top 3 Ad Creative of Auto Trader: Buy new & used cars. Search car deals
Ad Details ：
Headline ：Mercedes-Benz Atego
Text ：Find the perfect truck for you.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 138 | 138 |
| Popularity | 965 | 929 | 928 |
| Dimensions | 640 x 334 | 600 x 451 | 600 x 451 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,Australia,United Kingdom,United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Auto Trader: Buy new & used cars. Search car deals in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Auto Trader: Buy new & used cars. Search car deals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Auto Trader: Buy new & used cars. Search car deals, you can click the app name below to view related reports, or you can find more info in ASOTools.