Trip.com: Flights & Hotels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Trip.com: Flights & Hotels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Trip.com: Flights & Hotels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Trip.com: Flights & Hotels
App Name : Trip.com: Flights & Hotels
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Ctrip.com international
Publisher : Instagram,CloudPets Lite,Wifi password free,Сканер QR-кодов и штрих-кодов,AppBox Pro,Facebook
Total creative ads during the time period : 10,000
Duration : 2,078
Popularity : 2,667,627
Check ASO Keywords of Trip.com: Flights & Hotels
2. Trip.com: Flights & Hotels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Trip.com: Flights & Hotels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Trip.com: Flights & Hotels in the recent period. As of 2021-03-15, among the Trip.com: Flights & Hotels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.37%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.71%, Carousel category's proportion is 0.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Trip.com: Flights & Hotels's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.19%,
Facebook's proportion is 27.71%,
Messenger's proportion is 22.64%,
Audience Network's proportion is 21.46%,
's proportion is .
In the date of 2021-03-15, Trip.com: Flights & Hotels‘s network with the most ads is Messenger and its proportion is 26.27%.
3. Top 3 Ad Creative Analysis of Trip.com: Flights & Hotels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Trip.com: Flights & Hotels. We can see some advertising trends.
Top 1 Ad Creative of Trip.com: Flights & Hotels
Ad Details ：
Text ：Unfold the World with Trip.com! Visit our page & discover more about our Latest Travel Deals. Feeling the travel bug?
Top 2 Ad Creative of Trip.com: Flights & Hotels
Ad Details ：
Headline ：Book Cheap Flights with Trip.com
Text ：The Trip.com app makes it easy to book hotels, flights, and trains at great prices. Quickly find the latest deals, check out exclusive member offers, and enjoy zero booking fees on flights and hotels. Join the millions who already use Trip.com and save on your next trip! Find cheap hotels in minu...
Top 3 Ad Creative of Trip.com: Flights & Hotels
Ad Details ：
Headline ：😍🤗✈お得な航空券は Trip.comで
Text ：東京→札幌 (片道) 4,246円～
東京→大阪 (片道) 5,092円～
東京→沖縄 (片道) 6,418円～
東京→バンコク (片道) 11,559 円～
名古屋→マニラ (片道) 16,080円～
東京→マニラ (片道) 16,574円～
東京→セブ (片道) 18,714円～
Basic Info of Top 3 Ad Creative
|Dimensions||1920 x 1080||600 x 314||1200 x 628|
|Countries||Canada,United States,United Kingdom,Australia||Russia,Ukraine,Germany,Singapore,United States,Turkey||Japan|
Through the above analysis, we can see that the most effective channel for Trip.com: Flights & Hotels in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Trip.com: Flights & Hotels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Trip.com: Flights & Hotels, you can click the app name below to view related reports, or you can find more info in ASOTools.