轻甜 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 轻甜's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 轻甜.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 轻甜
App Name : 轻甜
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手,头条穿山甲
Developer : 海南豪方电子竞技有限公司
Publisher : 糗事百科,愛奇藝(手機舊版)–熱播連續劇線上看,百度,熊猫四川麻将,啪啪旅行
Total creative ads during the time period : 7,559
Duration : 152
Popularity : 424,626
Check ASO Keywords of 轻甜
2. 轻甜’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 轻甜 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 轻甜 in the recent period. As of 2021-03-11, among the 轻甜‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 1.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 98.75%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 轻甜's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 50.02%,
今日头条's proportion is 2.03%,
车来了's proportion is 1.11%,
爱奇艺's proportion is 1.1%,
头条穿山甲's proportion is 0.05%.
In the date of 2021-03-11, 轻甜‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 48.33%.
3. Top 3 Ad Creative Analysis of 轻甜
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 轻甜. We can see some advertising trends.
Top 1 Ad Creative of 轻甜
Ad Details ：
Headline ：单身女性在线认数5000+
Text ：
Top 2 Ad Creative of 轻甜
Ad Details ：
Headline ：轻甜：世界欠你的温柔，我给
Text ：
Top 3 Ad Creative of 轻甜
Ad Details ：
Headline ：单身女性在线人数5000+
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 62 | 61 | 59 |
| Popularity | 415 | 393 | 387 |
| Dimensions | 480 x 360 | 1000 x 500 | 1200 x 600 |
| Creative Type | Image | Image | Image |
| Network | 爱奇艺 | 爱奇艺 | 爱奇艺 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 轻甜 in recent advertising is 爱奇艺, and the main creative type is Image.
In conclusion: The above is a free 轻甜's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 轻甜, you can click the app name below to view related reports, or you can find more info in ASOTools.