Swvl - Bus Booking App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Swvl - Bus Booking App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Swvl - Bus Booking App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Swvl - Bus Booking App
App Name : Swvl - Bus Booking App
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Swvl
Publisher : Instagram,Facebook,Treehouse Table,USA Weather forecast,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 9,613
Duration : 1,346
Popularity : 668,927
Check ASO Keywords of Swvl - Bus Booking App
2. Swvl - Bus Booking App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Swvl - Bus Booking App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Swvl - Bus Booking App in the recent period. As of 2021-03-15, among the Swvl - Bus Booking App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Swvl - Bus Booking App's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Swvl - Bus Booking App‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Swvl - Bus Booking App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Swvl - Bus Booking App. We can see some advertising trends.
Top 1 Ad Creative of Swvl - Bus Booking App
Ad Details ：
Headline ：جرب أول رحلة ببرومو "TrySwvl"
Text ：
Top 2 Ad Creative of Swvl - Bus Booking App
Ad Details ：
Headline ：Swvl - Bus Booking App
Text ：High quality coaster bus rides, for your perfect commute. Try it now for free, use promo "Karibu"
Top 3 Ad Creative of Swvl - Bus Booking App
Ad Details ：
Headline ：Swvl - Bus Booking App
Text ：Premium quality bus rides with fixed lines, fixed stops and fixed prices. Try your first two rides for free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 149 | 153 | 155 |
| Popularity | 972 | 945 | 941 |
| Dimensions | 426 x 426 | 800 x 418 | 800 x 418 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Egypt | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,Australia,United States |
| Language | Arabic | English | English |
Through the above analysis, we can see that the most effective channel for Swvl - Bus Booking App in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Swvl - Bus Booking App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Swvl - Bus Booking App, you can click the app name below to view related reports, or you can find more info in ASOTools.