Awair Home Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Awair Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Awair Home.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Awair Home

App Name : Awair Home

Logo：

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Bitfinder, Inc

Publisher : Instagram,Facebook,HuffPost - News & Politics,Car Key Simulator (Lite),7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Basketball Shooter MM

Total creative ads during the time period : 87

Duration : 1,032

Popularity : 9,278

Check ASO Keywords of Awair Home

2. Awair Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Awair Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Awair Home in the recent period. As of 2021-03-13, among the Awair Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Awair Home's the proportion of networks impressions are placed like this:

Audience Network's proportion is 26.49%,

Messenger's proportion is 26.49%,

Facebook's proportion is 23.51%,

Instagram's proportion is 23.51%,

's proportion is .

In the date of 2021-03-13, Awair Home‘s network with the most ads is Audience Network and its proportion is 27.27%.

3. Top 3 Ad Creative Analysis of Awair Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Awair Home. We can see some advertising trends.

Top 1 Ad Creative of Awair Home

Ad Details ：

Headline ：Mitigate the Risks of VOCs in the COVID-19 Era

Text ：Decontamination protocols are causing a spike in the levels of harmful chemicals in indoor air. The right technology can offer round-the-clock monitoring of VOCs, to ensure you maintain a healthy office environment.

Top 2 Ad Creative of Awair Home

Ad Details ：

Headline ：Protect Your Employees in the COVID-19 Era

Text ：As re-entry begins, there is understandable apprehension about returning to the workplace and public spaces. Learn the steps you can take to control your indoor air quality, and better protect your building occupants or employees.

Top 3 Ad Creative of Awair Home

Ad Details ：

Headline ：Protect Your Employees in the COVID-19 Era

Text ：As re-entry begins, there is understandable apprehension about returning to the workplace and public spaces. Learn the steps you can take to control your indoor air quality, and better protect your building occupants or employees.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Awair Home in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Awair Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Awair Home, you can click the app name below to view related reports, or you can find more info in ASOTools.

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