Banca Móvil Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Banca Móvil's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Banca Móvil.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Banca Móvil
App Name : Banca Móvil
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Banco Agrícola - El Salvador
Publisher : Instagram,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera,WhatSmiley - Smileys, Stickers & WAStickerApps,Ameba,HuffPost - News & Politics
Total creative ads during the time period : 1,191
Duration : 757
Popularity : 164,103
Check ASO Keywords of Banca Móvil
2. Banca Móvil’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Banca Móvil in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Banca Móvil in the recent period. As of 2021-03-16, among the Banca Móvil‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Banca Móvil's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.02%,
Facebook's proportion is 24.67%,
Instagram's proportion is 24.67%,
Messenger's proportion is 24.65%,
's proportion is .
In the date of 2021-03-16, Banca Móvil‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Banca Móvil
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Banca Móvil. We can see some advertising trends.
Top 1 Ad Creative of Banca Móvil
Ad Details ：
Headline ：Conoce más
Text ：En Banco Agricola somos el banco de los salvadoreños, ofreciendote los mejores productos financieros para acompañarte en la realizacion de tus sueños.
Top 2 Ad Creative of Banca Móvil
Ad Details ：
Headline ：Tus pagos bajo control
Text ：Desde Banca Móvil puedes pagar agua, luz, teléfono, universidad ¡atrévete a llevar tus pagos al día desde tu celular!
Top 3 Ad Creative of Banca Móvil
Ad Details ：
Headline ：Tus pagos bajo control
Text ：Desde Banca Móvil puedes pagar agua, luz, teléfono, universidad ¡atrévete a llevar tus pagos al día desde tu celular!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 119 | 119 |
| Popularity | 894 | 853 | 851 |
| Dimensions | 1201 x 628 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | El Salvador | El Salvador | El Salvador |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Banca Móvil in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Banca Móvil's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Banca Móvil, you can click the app name below to view related reports, or you can find more info in ASOTools.