Barclaycard Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Barclaycard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Barclaycard.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Barclaycard

App Name : Barclaycard

Logo：

OS : Android

Network : Facebook,Instagram,YouTube

Developer : Barclays Services Limited

Publisher : Instagram

Total creative ads during the time period : 38

Duration : 375

Popularity : 2,310

Check ASO Keywords of Barclaycard

2. Barclaycard’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Barclaycard in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Barclaycard in the recent period. As of 2020-08-11, among the Barclaycard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-11, Barclaycard's the proportion of networks impressions are placed like this:

YouTube's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-08-11, Barclaycard‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Barclaycard

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Barclaycard. We can see some advertising trends.

Top 1 Ad Creative of Barclaycard

Ad Details ：

Headline ：Barclaycard App

Text ：barclaycard.co.uk

Top 2 Ad Creative of Barclaycard

Ad Details ：

Headline ：The Barclaycard app

Text ：Replacing a lost or stolen card is easy through our app. No detective Stephen Graham needed.

Top 3 Ad Creative of Barclaycard

Ad Details ：

Headline ：Barclaycard

Text ：Your credit card helps protect large purchases abroad. Another holiday essential with Katherine Ryan. ☀️🍦🛩

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Barclaycard in recent advertising is YouTube, and the main creative type is Video.

In conclusion: The above is a free Barclaycard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Barclaycard, you can click the app name below to view related reports, or you can find more info in ASOTools.

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