My BT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My BT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My BT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My BT
App Name : My BT
Logo：
OS : iOS
Network : Instagram,Facebook,YouTube
Developer : British Telecommunications plc
Publisher : Instagram
Total creative ads during the time period : 16
Duration : 867
Popularity : 2,507
Check ASO Keywords of My BT
2. My BT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My BT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My BT in the recent period. As of 2021-01-30, among the My BT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-30, My BT's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-30, My BT‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My BT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My BT. We can see some advertising trends.
Top 1 Ad Creative of My BT
Ad Details ：
Headline ：Why choose anyone else?
Text ：Get the most out of your smart tech with BT.
Top 2 Ad Creative of My BT
Ad Details ：
Headline ：BT
Text ：Only BT guarantees reliable wi-fi in every room, or £100 back.
Top 3 Ad Creative of My BT
Ad Details ：
Headline ：Why choose anyone else?
Text ：Get the most out of your smart tech with BT.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 40 | 10 |
| Popularity | 178 | 113 | 84 |
| Dimensions | 1024 x 1280 | 720 x 900 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom | Canada,Australia,United States,United Kingdom | Poland,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My BT in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free My BT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My BT, you can click the app name below to view related reports, or you can find more info in ASOTools.