FordPass Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the FordPass’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FordPass.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of FordPass

App Name : FordPass



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Ford Motor Co.

Publisher : Gardenscapes,Text Free: WiFi Calling App,Sweet Selfie Camera:Beauty cam,photoselfie editor,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 49

Duration : 1,091

Popularity : 3,847

2. FordPass’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser FordPass in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of FordPass in the recent period. As of 2020-08-31, among the FordPass‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 37.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 37.5%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, FordPass’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, FordPass‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of FordPass

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FordPass. We can see some advertising trends.

Top 1 Ad Creative of FordPass

Ad Details :

Headline :FordPass - Stay Connected & In Control

Text :FordPass helps you find fuel & parking along your route & gives you the power of remote control to lock, unlock, start or see your gas & oil levels.

Top 2 Ad Creative of FordPass

Ad Details :

Headline :Conoce más acerca de Ford Pass.

Text :La app ideal para tu Ford.

Top 3 Ad Creative of FordPass

Ad Details :

Headline :FordPass - Stay Connected & In Control

Text :FordPass helps you find fuel & parking along your route & gives you the power of remote control to lock, unlock, start or see your gas & oil levels.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 119 268 15
Popularity 850 253 85
Dimensions 1200 x 628 750 x 750 600 x 314
Creative Type Image Image Image
Network Facebook Audience Network Facebook
Related Ads 1 42 1
Countries United States,Canada,Australia,United Kingdom San Marino,Italy United States
Language English Italian English

Through the above analysis, we can see that the most effective channel for FordPass in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free FordPass’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to FordPass, you can click the app name below to view related reports.