MB WAY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MB WAY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MB WAY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MB WAY
App Name : MB WAY
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : SIBS FPS
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,MySQL QueryDB Client,Montage Video Musique,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 546
Duration : 1,194
Popularity : 241,423
Check ASO Keywords of MB WAY
2. MB WAY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MB WAY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MB WAY in the recent period. As of 2021-03-15, among the MB WAY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.97%, Carousel category's proportion is 10.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MB WAY's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.87%,
Instagram's proportion is 20.54%,
Audience Network's proportion is 14.39%,
Messenger's proportion is 14.2%,
's proportion is .
In the date of 2021-03-15, MB WAY‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of MB WAY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MB WAY. We can see some advertising trends.
Top 1 Ad Creative of MB WAY
Ad Details ：
Headline ：Paga com MB WAY
Text ：
Top 2 Ad Creative of MB WAY
Ad Details ：
Headline ：Adere ao MB WAY e GANHA Prémios
Text ：Levantamentos de Dinheiro com o Telemóvel Pagamentos Online / Offline Criação de Cartões Virtuais Tudo numa única aplicação!
Top 3 Ad Creative of MB WAY
Ad Details ：
Headline ：Adere ao MB WAY e GANHA Prémios
Text ：Queres melhorar a tua vida em 3 passos?
1. Instala o MB WAY
2. Faz um upgrade à tua rotina
3. Ganha experiências, viagens, produtos e muito mais!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 486 | 432 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 1200 x 628 | 1201 x 1201 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 5 | 2 |
| Countries | Portugal | United States,Portugal | Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for MB WAY in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MB WAY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MB WAY, you can click the app name below to view related reports, or you can find more info in ASOTools.