Gumroad Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gumroad's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gumroad.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gumroad
App Name : Gumroad
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Gumroad
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Coupons for Airbnb, Inc.,孩子们冒险路
Total creative ads during the time period : 4,823
Duration : 1,978
Popularity : 551,735
Check ASO Keywords of Gumroad
2. Gumroad’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gumroad in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gumroad in the recent period. As of 2021-03-15, among the Gumroad‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.85%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Gumroad's the proportion of networks impressions are placed like this:
Instagram's proportion is 40.82%,
Facebook's proportion is 23.2%,
Messenger's proportion is 18.69%,
Audience Network's proportion is 17.25%,
Google Ads(Admob)'s proportion is 0.04%.
In the date of 2021-03-15, Gumroad‘s network with the most ads is Instagram and its proportion is 53.85%.
3. Top 3 Ad Creative Analysis of Gumroad
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gumroad. We can see some advertising trends.
Top 1 Ad Creative of Gumroad
Ad Details ：
Headline ：Frequent Flyer Secrets
Text ：Travel Hacker, Entrepreneur, Ex-M&A/Strategy Tech consultant - no holds barred honesty - Founder of AttacheArrivals.com and TheTravelWager.com - Writer on TravelCodex.com and InsideFlyer.com
Top 2 Ad Creative of Gumroad
Ad Details ：
Headline ：Frequent Flyer Secrets
Text ：Travel Hacker, Entrepreneur, Ex-M&A/Strategy Tech consultant - no holds barred honesty - Founder of AttacheArrivals.com and TheTravelWager.com - Writer on TravelCodex.com and InsideFlyer.com
Top 3 Ad Creative of Gumroad
Ad Details ：
Headline ：Frequent Flyer Secrets
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,623 | 1,623 | 1,514 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 536 x 333 | 1000 x 736 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Gumroad in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Gumroad's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gumroad, you can click the app name below to view related reports, or you can find more info in ASOTools.