Gumroad Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Gumroad’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gumroad.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Gumroad

App Name : Gumroad

Logo

Gumroad-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Gumroad, Inc.

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,30 Day Fitness Challenge - Workout at Home,孩子们冒险路,Blue Light Filter,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 1,580

Duration : 1,788

Popularity : 135,230

2. Gumroad’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Gumroad in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Gumroad in the recent period. As of 2020-09-07, among the Gumroad‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 42.86%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Gumroad’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 38.18%,

Facebook’s proportion is 34.24%,

Messenger’s proportion is 27.59%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Gumroad‘s network with the most ads is Facebook and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of Gumroad

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gumroad. We can see some advertising trends.

Top 1 Ad Creative of Gumroad

Ad Details :

Headline :Frequent Flyer Secrets

Text :Travel Hacker, Entrepreneur, Ex-M&A/Strategy Tech consultant - no holds barred honesty - Founder of AttacheArrivals.com and TheTravelWager.com - Writer on TravelCodex.com and InsideFlyer.com  

I build travel tools and create communities for road warriors and frequent travelers. 

Top 2 Ad Creative of Gumroad

Ad Details :

Headline :Frequent Flyer Secrets

Text :Travel Hacker, Entrepreneur, Ex-M&A/Strategy Tech consultant - no holds barred honesty - Founder of AttacheArrivals.com and TheTravelWager.com - Writer on TravelCodex.com and InsideFlyer.com  

I build travel tools and create communities for road warriors and frequent travelers. 

Top 3 Ad Creative of Gumroad

Ad Details :

Headline :Frequent Flyer Secrets

Text :Travel Hacker, Entrepreneur, Ex-M&A/Strategy Tech consultant - no holds barred honesty - Founder of AttacheArrivals.com and TheTravelWager.com - Writer on TravelCodex.com and InsideFlyer.com  

I build travel tools and create communities for road warriors and frequent travelers. 

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1,514 1,623 1,623
Popularity 1,000 1,000 1,000
Dimensions 600 x 378 1000 x 736 536 x 333
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Australia,United Kingdom,United States,Canada United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Gumroad in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Gumroad’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Gumroad, you can click the app name below to view related reports.