BetterHelp - Online Counseling Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BetterHelp - Online Counseling's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BetterHelp - Online Counseling.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BetterHelp - Online Counseling
App Name : BetterHelp - Online Counseling
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : BetterHelp
Publisher : Instagram,ATH Airport,Cell Trap Multiplayer,英语阅读-每日双语新闻,Voice Texting Pro,İmsakiyeler: 2020 İmsakiye,الاربعون النووية :احاديث كاملة,Spoon Pet Collector
Total creative ads during the time period : 1,193
Duration : 2,021
Popularity : 126,229
Check ASO Keywords of BetterHelp - Online Counseling
2. BetterHelp - Online Counseling’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BetterHelp - Online Counseling in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BetterHelp - Online Counseling in the recent period. As of 2021-03-16, among the BetterHelp - Online Counseling‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 56.25%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BetterHelp - Online Counseling's the proportion of networks impressions are placed like this:
Instagram's proportion is 34.53%,
Facebook's proportion is 30.15%,
Audience Network's proportion is 17.66%,
Messenger's proportion is 17.66%,
's proportion is .
In the date of 2021-03-16, BetterHelp - Online Counseling‘s network with the most ads is Facebook and its proportion is 31.25%.
3. Top 3 Ad Creative Analysis of BetterHelp - Online Counseling
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BetterHelp - Online Counseling. We can see some advertising trends.
Top 1 Ad Creative of BetterHelp - Online Counseling
Ad Details ：
Headline ：Speak to a licensed therapist today.
Text ：Get access to affordable online therapy.
Top 2 Ad Creative of BetterHelp - Online Counseling
Ad Details ：
Headline ：Speak to a licensed therapist today.
Text ：Get access to affordable online therapy.
Top 3 Ad Creative of BetterHelp - Online Counseling
Ad Details ：
Headline ：Speak with a licensed therapist
Text ：Therapy can be as easy as joining a call
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 91 | 133 |
| Popularity | 999 | 999 | 995 |
| Dimensions | 720 x 900 | 320 x 400 | 720 x 720 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | United States | Australia,United Kingdom,Canada,United States | Tunisia,Lithuania,Morocco,Libyan Arab Jm,United Arab Emirates,Jordan,Grenada,France,Ukraine,Qatar,Romania,Iraq,United Kingdom,Cambodia,Iceland,Israel,Thailand,Georgia,Barbados,Croatia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BetterHelp - Online Counseling in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BetterHelp - Online Counseling's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BetterHelp - Online Counseling, you can click the app name below to view related reports, or you can find more info in ASOTools.