Big C TH Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Big C TH’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Big C TH.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Big C TH

App Name : Big C TH

Logo

Big C TH-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Big C Supercenter Public Company Limited

Publisher : 拼立得 - 美圖拼圖相機,Fotor - Photo Editor & Collage,OLX Clasificados,FotoRus -Camera & Photo Editor

Total creative ads during the time period : 219

Duration : 233

Popularity : 24,962

2. Big C TH’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Big C TH in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Big C TH in the recent period. As of 2020-09-07, among the Big C TH‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Big C TH’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 79.45%,

Instagram’s proportion is 10.27%,

Messenger’s proportion is 10.27%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Big C TH‘s network with the most ads is Facebook and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of Big C TH

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Big C TH. We can see some advertising trends.

Top 1 Ad Creative of Big C TH

Ad Details :

Headline :ช้อปหยุดโลกที่บิ๊กซี

Text :📌 ช้อปหยุดโลก “หยุดทุกอย่างไว้ที่คำว่าถูกมากกกกก” 4 วัน 30 ก.ค.- 2 ส.ค.63 สินค้าดีหลากหลายรายการยกทัพมาลดสุดขั้ว รายละเอียดสินค้าราคาถูกมากลดหนัก 4 วัน >> https://bit.ly/2Df1BiK

Top 2 Ad Creative of Big C TH

Ad Details :

Headline :โหลดกระเป๋า อย่าลืมโหลดแอปบิ๊กซี

Text :

Top 3 Ad Creative of Big C TH

Ad Details :

Headline :โหลดเพลง อย่าลืมโหลดแอปบิ๊กซี

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 73 73
Popularity 910 514 513
Dimensions 400 x 400 1280 x 720 1080 x 1080
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 2 1 1
Countries Thailand Thailand Thailand
Language NA Thai Thai

Through the above analysis, we can see that the most effective channel for Big C TH in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Big C TH’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Big C TH, you can click the app name below to view related reports.