Cookie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cookie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cookie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cookie
App Name : Cookie
Logo：
OS : Android
Network : Audience Network,Facebook,Messenger
Developer : Bloomsbury Resources Ltd
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,Video Collage Maker,Alarm Clock
Total creative ads during the time period : 464
Duration : 692
Popularity : 53,559
Check ASO Keywords of Cookie
2. Cookie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cookie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cookie in the recent period. As of 2021-01-26, among the Cookie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-26, Cookie's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.26%,
Facebook's proportion is 26.25%,
Instagram's proportion is 24.47%,
Messenger's proportion is 23.03%,
's proportion is .
In the date of 2021-01-26, Cookie‘s network with the most ads is Facebook and its proportion is 26.23%.
3. Top 3 Ad Creative Analysis of Cookie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cookie. We can see some advertising trends.
Top 1 Ad Creative of Cookie
Ad Details ：
Headline ：အချိန်မရွေး နေရာမရွေး ကြည့်ရှုနိုင်တဲ့ Cookie
Text ：ဘဝမှန်ကို ဇာတ်မြုပ်နေထိုင်တဲ့ ကောင်လေးတစ်ယောက်.. ကောင်မလေးနဲ့ မတော်တဆကြုံကြိုက် ချစ်မိသွားပြီး လက်ထပ်လိုက်ကြပါတယ်။ အမှန်တရားတွေပြန်ပေါ်သွားတဲ့တစ်နေ့မှာ သူတို့အိမ်ထောင်ရေး အဆင်ပြေနိုင်ပါ့ဦးမလားဆိုတာတော့ ဆက်ဆက်စောင့်ကြည့်ရမှာပါ။
Top 2 Ad Creative of Cookie
Ad Details ：
Headline ：အချိန်မရွေး နေရာမရွေး ကြည့်ရှုနိုင်တဲ့ Cookie
Text ：အကောင်းဆုံးရုပ်ရှင်ဇာတ်ကားဆုအပြင် ဒါရိုက်တာဆုကို ညွန့်မြန်မာညီညီအောင်နဲ့ အမျိုးသားဇာတ်ဆောင်ဆုကို ထွန်းထွန်းတို့က အသီးသီးဆွတ်ခူးရရှိခဲ့ကြတဲ့ ဇာတ်ကား။ အုတ်ကြားမြက်ပေါက်လူငယ်တွေရဲ့ဘဝကို တင်ပြထားပြီး မိဘမေတ္တာကိုလည်း တခမ်းတနားဖော်ကျူးထားတဲ့ ဒရာမာဇာတ်ကားကောင်းကို ၁၉၉ ကျပ်တည်းနဲ့ Cookie မှာ ဝင်ရောက်ခံစားနိုင်ပါပြီ။
Top 3 Ad Creative of Cookie
Ad Details ：
Headline ：အချိန်မရွေး နေရာမရွေး ကြည့်ရှုနိုင်တဲ့ Cookie
Text ：Watch Live TV and Movies on demand Anytime, Anywhere. Create 5 profiles within a Single Account. Cookie is a mobile entertainment platform that allows viewers to watch live TV and movies on demand anytime and anywhere. Each account is allowed to have up to 5 profiles so that you can share Cookie mom...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 35 | 144 |
| Popularity | 999 | 999 | 966 |
| Dimensions | 720 x 720 | 720 x 720 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Myanmar | Myanmar | Australia,Canada,United States,United Kingdom |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Cookie in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Cookie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cookie, you can click the app name below to view related reports, or you can find more info in ASOTools.