BigPay - Challenge Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BigPay - Challenge Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BigPay - Challenge Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BigPay - Challenge Banking
App Name : BigPay - Challenge Banking
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Big Pay
Publisher : Treehouse Table,Instagram,USA Weather forecast,All Recipes Free - Food Recipes App,Vegan Recipes - Free Vegan Food Cookbook,CityMaps2Go Offline Maps for Travel and Outdoors,Facebook
Total creative ads during the time period : 549
Duration : 1,015
Popularity : 171,773
Check ASO Keywords of BigPay - Challenge Banking
2. BigPay - Challenge Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BigPay - Challenge Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BigPay - Challenge Banking in the recent period. As of 2021-03-14, among the BigPay - Challenge Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, BigPay - Challenge Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, BigPay - Challenge Banking‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BigPay - Challenge Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BigPay - Challenge Banking. We can see some advertising trends.
Top 1 Ad Creative of BigPay - Challenge Banking
Ad Details ：
Headline ：Get BigPay for FREE
Text ：Get FREE RM10 with code PCFACEBOOK when you sign up!
Top 2 Ad Creative of BigPay - Challenge Banking
Ad Details ：
Headline ：Get BigPay for FREE
Text ：💸 Automatically track all your spendings!
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Top 3 Ad Creative of BigPay - Challenge Banking
Ad Details ：
Headline ：Get BigPay for FREE
Text ：👩🏻🚀 Chat live (with a human!) whenever you have a question.
Why don't you finish your signup now?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 313 | 313 | 313 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Malaysia | Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BigPay - Challenge Banking in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free BigPay - Challenge Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BigPay - Challenge Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.