Healthread Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Healthread's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Healthread.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Healthread
App Name : Healthread
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : Healthread LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 140
Duration : 341
Popularity : 130,042
Check ASO Keywords of Healthread
2. Healthread’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Healthread in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Healthread in the recent period. As of 2021-03-15, among the Healthread‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Healthread's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.74%,
Instagram's proportion is 30.86%,
Audience Network's proportion is 17.21%,
Messenger's proportion is 17.19%,
's proportion is .
In the date of 2021-03-15, Healthread‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Healthread
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Healthread. We can see some advertising trends.
Top 1 Ad Creative of Healthread
Ad Details ：
Headline ：Connect to a community of like-minded people
Text ：Following social distancing measures is vital to stopping the spread of the virus. However, it’s more important in these times than ever to continue to connect with individuals who can understand and support you when you’re feeling isolated.
Top 2 Ad Creative of Healthread
Ad Details ：
Headline ：Don’t go at this alone
Text ：Healthread connects you to individuals who are facing similar health struggles so you can have someone to learn from and relate to.
Top 3 Ad Creative of Healthread
Ad Details ：
Headline ：Be aware of what illness can do to your body long-term
Text ：Beyond the symptoms you display, illness can affect your body in a number of more extreme, long-term, and unforeseen ways.
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 334||1200 x 628||400 x 224|
|Network||Audience Network||Messenger||Audience Network|
|Countries||United States||United States||United States|
Through the above analysis, we can see that the most effective channel for Healthread in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Healthread's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Healthread, you can click the app name below to view related reports, or you can find more info in ASOTools.