Healthread Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Healthread's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Healthread.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Healthread

App Name : Healthread

Logo

Healthread-SocialPeta

OS : iOS

Network : Messenger,Audience Network,Facebook

Developer : Healthread LLC

Publisher : Instagram,Facebook

Total creative ads during the time period : 140

Duration : 341

Popularity : 130,042

Check ASO Keywords of Healthread

2. Healthread’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Healthread in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Healthread in the recent period. As of 2021-03-15, among the Healthread‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Healthread's the proportion of networks impressions are placed like this:

Facebook's proportion is 34.74%,

Instagram's proportion is 30.86%,

Audience Network's proportion is 17.21%,

Messenger's proportion is 17.19%,

's proportion is .

In the date of 2021-03-15, Healthread‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Healthread

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Healthread. We can see some advertising trends.

Top 1 Ad Creative of Healthread

Ad Details :

Headline :Connect to a community of like-minded people

Text :Following social distancing measures is vital to stopping the spread of the virus. However, it’s more important in these times than ever to continue to connect with individuals who can understand and support you when you’re feeling isolated.

Top 2 Ad Creative of Healthread

Ad Details :

Headline :Don’t go at this alone

Text :Healthread connects you to individuals who are facing similar health struggles so you can have someone to learn from and relate to.

Top 3 Ad Creative of Healthread

Ad Details :

Headline :Be aware of what illness can do to your body long-term

Text :Beyond the symptoms you display, illness can affect your body in a number of more extreme, long-term, and unforeseen ways.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 272 271 269
Popularity 999 999 999
Dimensions 400 x 334 1200 x 628 400 x 224
Creative Type Video Image Video
Network Audience Network Messenger Audience Network
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Healthread in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Healthread's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Healthread, you can click the app name below to view related reports, or you can find more info in ASOTools.