Booking.com: Hotels, Apartments & Accommodation Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Booking.com: Hotels, Apartments & Accommodation's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Booking.com: Hotels, Apartments & Accommodation.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Booking.com: Hotels, Apartments & Accommodation
App Name : Booking.com: Hotels, Apartments & Accommodation
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Booking.com Hotels & Vacation Rentals
Publisher : Korean Food Recipes - 10k Recipes,Treehouse Table,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,Light Bible: Daily Verses, Prayer, Audio Bible,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Tandem Language Exchange: Speak & learn languages,AirBrush: Easy Photo Editor,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 10,000
Duration : 2,242
Popularity : 10,648,034
Check ASO Keywords of Booking.com: Hotels, Apartments & Accommodation
2. Booking.com: Hotels, Apartments & Accommodation’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Booking.com: Hotels, Apartments & Accommodation in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Booking.com: Hotels, Apartments & Accommodation in the recent period. As of 2021-03-16, among the Booking.com: Hotels, Apartments & Accommodation‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Booking.com: Hotels, Apartments & Accommodation's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Booking.com: Hotels, Apartments & Accommodation‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Booking.com: Hotels, Apartments & Accommodation
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Booking.com: Hotels, Apartments & Accommodation. We can see some advertising trends.
Top 1 Ad Creative of Booking.com: Hotels, Apartments & Accommodation
Ad Details ：
Headline ：La app de los viajeros
Text ：Quédate en un sitio único
Top 2 Ad Creative of Booking.com: Hotels, Apartments & Accommodation
Ad Details ：
Headline ：La app de los viajeros
Text ：Quédate en un sitio único
Top 3 Ad Creative of Booking.com: Hotels, Apartments & Accommodation
Ad Details ：
Headline ：ประหยัดสำหรับที่พักดีเยี่ยม.
Text ：โหลดแอปที่ผู้เดินทางชื่นชอบ.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 329 | 363 | 101 |
| Popularity | 957 | 900 | 766 |
| Dimensions | 640 x 360 | 512 x 250 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 6 | 1 |
| Countries | Chile,Venezuela,Panama,Colombia,Argentina,Peru,Mexico,Spain,Cuba,Paraguay | Panama,Peru,Chile,Paraguay,Venezuela,Spain,Mexico,Colombia,Cuba,Argentina,Thailand,Vietnam,United Kingdom,United States,Australia,Canada,Korea | Thailand |
| Language | Spanish | Spanish | Thai |
Through the above analysis, we can see that the most effective channel for Booking.com: Hotels, Apartments & Accommodation in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Booking.com: Hotels, Apartments & Accommodation's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Booking.com: Hotels, Apartments & Accommodation, you can click the app name below to view related reports, or you can find more info in ASOTools.