Booky - Food and Lifestyle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Booky - Food and Lifestyle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Booky - Food and Lifestyle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Booky - Food and Lifestyle
App Name : Booky - Food and Lifestyle
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Scrambled Eggs Pte Ltd
Publisher : Instagram,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,SmartNews: Local Breaking News,GulogGratis,MySQL QueryDB Client,开箱模拟器 for 皇室战争,appsGratis
Total creative ads during the time period : 788
Duration : 1,054
Popularity : 68,184
Check ASO Keywords of Booky - Food and Lifestyle
2. Booky - Food and Lifestyle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Booky - Food and Lifestyle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Booky - Food and Lifestyle in the recent period. As of 2020-11-13, among the Booky - Food and Lifestyle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-13, Booky - Food and Lifestyle's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-13, Booky - Food and Lifestyle‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Booky - Food and Lifestyle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Booky - Food and Lifestyle. We can see some advertising trends.
Top 1 Ad Creative of Booky - Food and Lifestyle
Ad Details ：
Headline ：
Text ：We've decided that it's about time we go beyond food, so we're cooking up something new and exciting just for you. 😉 The new and improved Booky drops on September 14. https://t.co/ATmSpF7MxW https://t.co/UJX3vkjr9w
Top 2 Ad Creative of Booky - Food and Lifestyle
Ad Details ：
Headline ：
Text ：From Monday to Sunday and all year round, we're bringing you the best experiences that Metro Manila has to offer. 👌🏼 Your everyday app is almost here! https://t.co/ATmSpF7MxW https://t.co/t2k1mrxLAr
Top 3 Ad Creative of Booky - Food and Lifestyle
Ad Details ：
Headline ：
Text ：Lend a hand to your favorite local brand by purchasing discounted vouchers from them which you can enjoy later! ❤️
A lot of workers and businesses have been struggling to cope with the COVID-19 situation, but with Booky's #SupportPH campaign, there is a way to help them out.
Let's #SupportPH now! 🙏
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 215 | 217 | 81 |
| Popularity | 991 | 991 | 640 |
| Dimensions | 426 x 426 | ||
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Canada,United States,Australia,United Kingdom | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Booky - Food and Lifestyle in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Booky - Food and Lifestyle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Booky - Food and Lifestyle, you can click the app name below to view related reports, or you can find more info in ASOTools.