San Antonio Express-News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the San Antonio Express-News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps San Antonio Express-News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of San Antonio Express-News
App Name : San Antonio Express-News
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Hearst Newspapers - LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 272
Duration : 489
Popularity : 36,932
Check ASO Keywords of San Antonio Express-News
2. San Antonio Express-News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser San Antonio Express-News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of San Antonio Express-News in the recent period. As of 2021-05-25, among the San Antonio Express-News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, San Antonio Express-News's the proportion of networks impressions are placed like this:
Audience Network's proportion is 47.56%,
Instagram's proportion is 43.7%,
Facebook's proportion is 8.74%,
's proportion is ,
's proportion is .
In the date of 2021-05-25, San Antonio Express-News‘s network with the most ads is Audience Network and its proportion is 45.45%.
3. Top 3 Ad Creative Analysis of San Antonio Express-News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of San Antonio Express-News. We can see some advertising trends.
Top 1 Ad Creative of San Antonio Express-News
Ad Details ：
Headline ：A single mother, her millionaire boyfriend and how their storybook romance ended in horror
Text ："My son is heartbroken. And he can’t even mourn. He can’t do anything because there’s a target on his back."
Top 2 Ad Creative of San Antonio Express-News
Ad Details ：
Headline ：A single mother, her millionaire boyfriend and how their storybook romance ended in horror
Text ："I will never believe that it was a suicide and I will never believe that she killed her children."
Top 3 Ad Creative of San Antonio Express-News
Ad Details ：
Headline ：A single mother, her millionaire boyfriend and how their storybook romance ended in horror
Text ："My son is heartbroken. And he can’t even mourn. He can’t do anything because there’s a target on his back."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 268 | 267 | 267 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 1670 x 874 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for San Antonio Express-News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free San Antonio Express-News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to San Antonio Express-News, you can click the app name below to view related reports, or you can find more info in ASOTools.