Bumble - Dating & Meet People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bumble - Dating & Meet People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bumble - Dating & Meet People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bumble - Dating & Meet People
App Name : Bumble - Dating & Meet People
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Bumble Holding Limited
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,开箱模拟器 for 皇室战争,appsGratis,MySQL QueryDB Client,Facebook,Montage Video Musique
Total creative ads during the time period : 3,888
Duration : 1,858
Popularity : 494,736
Check ASO Keywords of Bumble - Dating & Meet People
2. Bumble - Dating & Meet People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bumble - Dating & Meet People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bumble - Dating & Meet People in the recent period. As of 2021-03-15, among the Bumble - Dating & Meet People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Bumble - Dating & Meet People's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.98%,
Audience Network's proportion is 24.83%,
Instagram's proportion is 24.47%,
Facebook's proportion is 23.72%,
's proportion is .
In the date of 2021-03-15, Bumble - Dating & Meet People‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Bumble - Dating & Meet People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bumble - Dating & Meet People. We can see some advertising trends.
Top 1 Ad Creative of Bumble - Dating & Meet People
Ad Details ：
Headline ：
Text ：What are you waiting for? Meet your match on Bumble!
Top 2 Ad Creative of Bumble - Dating & Meet People
Ad Details ：
Headline ：
Text ：All you need is a helping paw…
Top 3 Ad Creative of Bumble - Dating & Meet People
Ad Details ：
Headline ：What are you waiting for? Meet your match on Bumble!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 276 | 16 | 290 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 1137 | 1080 x 1080 | 640 x 1137 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 3 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Australia,United States,Canada,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bumble - Dating & Meet People in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Bumble - Dating & Meet People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bumble - Dating & Meet People, you can click the app name below to view related reports, or you can find more info in ASOTools.