BYJU'S – The Learning App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BYJU'S – The Learning App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BYJU'S – The Learning App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BYJU'S – The Learning App
App Name : BYJU'S – The Learning App
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : BYJU'S
Publisher : Instagram,Facebook,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,Universal Email App
Total creative ads during the time period : 1,170
Duration : 1,749
Popularity : 152,440
Check ASO Keywords of BYJU'S – The Learning App
2. BYJU'S – The Learning App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BYJU'S – The Learning App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BYJU'S – The Learning App in the recent period. As of 2021-03-15, among the BYJU'S – The Learning App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BYJU'S – The Learning App's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.06%,
Instagram's proportion is 25.05%,
Audience Network's proportion is 24.95%,
Facebook's proportion is 24.94%,
's proportion is .
In the date of 2021-03-15, BYJU'S – The Learning App‘s network with the most ads is Facebook and its proportion is 26.53%.
3. Top 3 Ad Creative Analysis of BYJU'S – The Learning App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BYJU'S – The Learning App. We can see some advertising trends.
Top 1 Ad Creative of BYJU'S – The Learning App
Ad Details ：
Headline ：Engaging Videos + Interactive Sessions
Text ：Learn from Interactive Videos & Attend Free Live Classes by India's Best Teachers. Class 4 - 12. Download Now!
Top 2 Ad Creative of BYJU'S – The Learning App
Ad Details ：
Headline ：Engaging Videos + Interactive Sessions
Text ：Come, fall in Love with learning! BYJU’S-The Learning App is the world’s largest learning app for school students with 16 million registered students on its platform. The app offers comprehensive learning programs in Math and Science for students between classes 4th-12th. It also has test prep c...
Top 3 Ad Creative of BYJU'S – The Learning App
Ad Details ：
Headline ：Engaging Videos + Interactive Sessions
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 59 | 124 | 123 |
| Popularity | 996 | 921 | 921 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BYJU'S – The Learning App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BYJU'S – The Learning App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BYJU'S – The Learning App, you can click the app name below to view related reports, or you can find more info in ASOTools.