CalmRadio.com - Relaxing Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CalmRadio.com - Relaxing Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CalmRadio.com - Relaxing Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CalmRadio.com - Relaxing Music
App Name : CalmRadio.com - Relaxing Music
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : calmradio
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Ameba,Light Bible: Daily Verses, Prayer, Audio Bible,Been Love Memory - Love Counter 2020
Total creative ads during the time period : 1,122
Duration : 927
Popularity : 170,791
Check ASO Keywords of CalmRadio.com - Relaxing Music
2. CalmRadio.com - Relaxing Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CalmRadio.com - Relaxing Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CalmRadio.com - Relaxing Music in the recent period. As of 2021-05-25, among the CalmRadio.com - Relaxing Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 91.3%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.7%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, CalmRadio.com - Relaxing Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.81%,
Instagram's proportion is 28.81%,
Messenger's proportion is 26.65%,
Google Ads(Admob)'s proportion is 15.73%,
's proportion is .
In the date of 2021-05-25, CalmRadio.com - Relaxing Music‘s network with the most ads is Facebook and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of CalmRadio.com - Relaxing Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CalmRadio.com - Relaxing Music. We can see some advertising trends.
Top 1 Ad Creative of CalmRadio.com - Relaxing Music
Ad Details ：
Headline ：🎶Get 30% Off With Promo Code STRESSFREE🎶
Text ：The New York Times calls Eckhart Tolle “the most popular spiritual author in the US.” We call him one of our most loyal listeners. “I very much enjoy listening to Calm Radio. It’s my favourite station,” says the best-selling author of The Power of Now. ~ “A must-have! A huge array of 400...
Top 2 Ad Creative of CalmRadio.com - Relaxing Music
Ad Details ：
Headline ：🎵Download For Free Today🎵
Text ：🎵From Bach to Beethoven & Binaural Beats to White Noise, Calm Radio has 500 expertly curated channels to reduce stress & improve focus, productivity and sleep🎵
Top 3 Ad Creative of CalmRadio.com - Relaxing Music
Ad Details ：
Headline ：🎶Get 30% Off With Promo Code STRESSFREE🎶
Text ：🎶Our job is to make yours better.🎶400 relaxing channels to reduce stress & enhance your productivity. CalmRadio.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 310 | 84 |
| Popularity | 999 | 998 | 996 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 41 | 24 | 37 |
| Countries | United Kingdom,Canada,United States,Australia,Poland,Colombia,Mexico,Italy,France,Chile,Brazil,Netherlands,Argentina,Spain,Germany,Singapore,Ukraine,Russia,Norway,Portugal | United States,Uzbekistan,India,Venezuela,Thailand,Colombia,Guyana,Hong Kong,Indonesia,Singapore,Georgia,Argentina,Australia,Ecuador,Qatar,Malaysia,Vietnam,Brazil,Mongolia,Chile | Austria,United Kingdom,Mexico,Colombia,Poland,Italy,France,Chile,Netherlands,Argentina,Brazil,Spain,Germany,Portugal,Singapore,Ukraine,United States,Norway,Australia,Russia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CalmRadio.com - Relaxing Music in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CalmRadio.com - Relaxing Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CalmRadio.com - Relaxing Music, you can click the app name below to view related reports, or you can find more info in ASOTools.