Career Karma Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Career Karma's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Career Karma.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Career Karma
App Name : Career Karma
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Career Karma
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Avira Antivirus 2020 - Virus Cleaner & VPN,Blue Light Filter - Night Mode, Night Shift,Alarm Clock
Total creative ads during the time period : 261
Duration : 690
Popularity : 151,884
Check ASO Keywords of Career Karma
2. Career Karma’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Career Karma in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Career Karma in the recent period. As of 2021-03-15, among the Career Karma‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Career Karma's the proportion of networks impressions are placed like this:
Facebook's proportion is 48.45%,
Instagram's proportion is 17.2%,
Audience Network's proportion is 17.17%,
Messenger's proportion is 17.17%,
's proportion is .
In the date of 2021-03-15, Career Karma‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Career Karma
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Career Karma. We can see some advertising trends.
Top 1 Ad Creative of Career Karma
Ad Details ：
Headline ：Become a Top Programmer in 12 Months (FREE)
Text ：Want to make a career change? Want to learn to code and break into tech?
Career Karma is an app that helps people become software engineers in less than 12 months for FREE, with free coaching and resources.
We've helped thousands of people from non-tech backgrounds learn how to code and get jobs in technology from small rural towns to big technology hubs.
Get the chance to join the Career Karma community where we have more than 5,000 people learning how to code and attending top coding bootcamps.
Click 'Install Now' and start today.
Don't miss your chance!
Top 2 Ad Creative of Career Karma
Ad Details ：
Headline ：Take the First Step Into Coding!
Text ：Join thousands of people who started new positions in top tech companies.
Top 3 Ad Creative of Career Karma
Ad Details ：
Headline ：Become a Top Programmer in 12 Months (FREE)
Text ：Want to make a career change? Want to learn to code and break into tech?
Career Karma is an app that helps people become software engineers in less than 12 months for FREE, with free coaching and resources.
We've helped thousands of people from non-tech backgrounds learn how to code and get jobs in technology from small rural towns to big technology hubs.
Get the chance to join the Career Karma community where we have more than 5,000 people learning how to code and attending top coding bootcamps.
Click 'Install Now' and start today.
Don't miss your chance!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 397 | 299 | 397 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 400 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Career Karma in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Career Karma's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Career Karma, you can click the app name below to view related reports, or you can find more info in ASOTools.