Zola Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zola's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zola.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zola
App Name : Zola
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Zola, Inc.
Publisher : Fotor - Photo Editor&Collage,Instagram,Birthday Wishes and Letters,Facebook,Telemensagem Clube - Mensagens Grátis! ❤️,GulogGratis,Couple Pose - Wedding Photography- Couple Shoot
Total creative ads during the time period : 987
Duration : 1,110
Popularity : 161,974
Check ASO Keywords of Zola
2. Zola’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zola in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zola in the recent period. As of 2021-03-15, among the Zola‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.54%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.62%, Carousel category's proportion is 3.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Zola's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.6%,
Instagram's proportion is 25.16%,
Facebook's proportion is 25.02%,
Messenger's proportion is 24.22%,
's proportion is .
In the date of 2021-03-15, Zola‘s network with the most ads is Audience Network and its proportion is 26.92%.
3. Top 3 Ad Creative Analysis of Zola
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zola. We can see some advertising trends.
Top 1 Ad Creative of Zola
Ad Details ：
Headline ：Save The Date - Pink - Square - Cricket Landscape - Zola
Text ：Enjoy 30% OFF ✨gorgeous✨ invite suites for a limited time only. Use PAPER30 at checkout!
Top 2 Ad Creative of Zola
Ad Details ：
Headline ：EXPLORE DESIGNS
Text ：Enjoy 30% OFF ✨gorgeous✨ invite suites for a limited time only. Use PAPER30 at checkout!
Top 3 Ad Creative of Zola
Ad Details ：
Headline ：Thank You Cards - Black - Square - Bonnie Portrait - Zola
Text ：Enjoy 30% OFF ✨gorgeous✨ invite suites for a limited time only. Use PAPER30 at checkout!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 508 | 508 | 508 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zola in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Zola's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zola, you can click the app name below to view related reports, or you can find more info in ASOTools.