Castaway Party Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Castaway Party's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Castaway Party.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Castaway Party
App Name : Castaway Party
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Parallel Plaid, Inc.
Publisher : Instagram,飞机大逃杀-无上光荣的使命,天天虫虫吃大蛇-最强对决,Facebook
Total creative ads during the time period : 55
Duration : 229
Popularity : 11,161
Check ASO Keywords of Castaway Party
2. Castaway Party’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Castaway Party in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Castaway Party in the recent period. As of 2021-03-16, among the Castaway Party‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Castaway Party's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.56%,
Messenger's proportion is 25.33%,
Instagram's proportion is 22.54%,
Audience Network's proportion is 16.56%,
's proportion is .
In the date of 2021-03-16, Castaway Party‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Castaway Party
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Castaway Party. We can see some advertising trends.
Top 1 Ad Creative of Castaway Party
Ad Details ：
Headline ：Live competitive minigames!
Text ：Compete in LIVE minigames! Can you beat all the other Castaways?
Top 2 Ad Creative of Castaway Party
Ad Details ：
Headline ：Live competitive minigames!
Text ：Compete in LIVE minigames! Can you beat all the other Castaways?
Top 3 Ad Creative of Castaway Party
Ad Details ：
Headline ：Multiplayer minigame mayhem!
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 96 | 214 |
| Popularity | 758 | 756 | 746 |
| Dimensions | 400 x 224 | 400 x 224 | 1200 x 1200 |
| Creative Type | Video | Video | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 4 |
| Countries | United States | United States | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Castaway Party in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Castaway Party's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Castaway Party, you can click the app name below to view related reports, or you can find more info in ASOTools.