LA Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LA Times’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LA Times.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LA Times
App Name : LA Times
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Tribune Interactive
Publisher : SmartNews: World Breaking News,Video Editor with Music Star
Total creative ads during the time period : 1,120
Duration : 847
Popularity : 398,093
2. LA Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LA Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LA Times in the recent period. As of 2020-09-07, among the LA Times‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, LA Times’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 50.0%,
Instagram’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, LA Times‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of LA Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LA Times. We can see some advertising trends.
Top 1 Ad Creative of LA Times
Ad Details ：
Headline ：One year of legal pot sales and California doesn’t have the bustling industry it expected. Here’s why
Text ：When Californians voted in 2016 to allow the sale of recreational marijuana, advocates of the move envisioned thousands of pot shops and cannabis farms obtaining state licenses, making the drug easily available to all adults within a short drive. But the legal market hasn't performed as imagined.
Top 2 Ad Creative of LA Times
Ad Details ：
Headline ：California’s most destructive wildfire should not have come as a surprise
Text ：The Camp Fire raging in Butte County and the Tubbs Fire that torched Northern California’s wine country are a year and 100 miles apart. But they have much in common.
Top 3 Ad Creative of LA Times
Ad Details ：
Headline ：L.A. teachers union schedules strike authorization vote
Text ：The Los Angeles teachers union has scheduled a strike authorization vote for late August as a mediator steps into contract negotiations with the L.A. Unified School District.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 675||1200 x 675||1200 x 675|
|Countries||United Kingdom,United States,Australia,Canada||Australia,United Kingdom,United States,Canada||Canada,United Kingdom,United States,Australia|
Through the above analysis, we can see that the most effective channel for LA Times in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LA Times’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LA Times, you can click the app name below to view related reports.