LA Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LA Times's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LA Times.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LA Times
App Name : LA Times
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Los Angeles Times Communications LLC
Publisher : Facebook,Instagram,SmartNews: Local Breaking News,Montage Video Musique,Swipe & Fill
Total creative ads during the time period : 2,436
Duration : 1,037
Popularity : 345,188
Check ASO Keywords of LA Times
2. LA Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LA Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LA Times in the recent period. As of 2021-03-16, among the LA Times‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, LA Times's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, LA Times‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of LA Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LA Times. We can see some advertising trends.
Top 1 Ad Creative of LA Times
Ad Details ：
Headline ：In historic upset, Alex Villanueva beats incumbent Jim McDonnell in race for Los Angeles County sheriff
Text ：Alex Villanueva, a retired Los Angeles County Sheriff's lieutenant, won an improbable race for Los Angeles County Sheriff, beating incumbent Jim McDonnell by nearly 126,000 votes.
Top 2 Ad Creative of LA Times
Ad Details ：
Headline ：California fire: Death toll in Paradise rises to 71; more than 1,000 unaccounted for
Text ：This is one reason why All Hands On advocates so strongly for American Sign Language Interpreters be imbedded with all active Search And Rescue operations: to make certain there is equivalent access to communication to positively affect life safety.
No known Deaf victims yet. But we don’t know because they were no Interpreters present for the notifications or the search.
Praying for the victim’s families. Praying for Cali
#Deaf #ASL #EqualAccess #ADA #Accessibility #DeafCERT
Top 3 Ad Creative of LA Times
Ad Details ：
Headline ：Evangelical activist Shane Claiborne wants to beat our guns into plowshares — really
Text ：Author Shane Claiborne is touring the country asking Christians to surrender their guns to be melted down and refashioned into gardening tools.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 481 | 698 | 334 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 675 | 1200 x 660 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LA Times in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LA Times's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LA Times, you can click the app name below to view related reports, or you can find more info in ASOTools.