冰雪微变 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 冰雪微变's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 冰雪微变.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 冰雪微变
App Name : 冰雪微变
Logo：
OS : Android
Network : 百度,斗鱼,好看视频
Developer : 上海恺英网络科技有限公司
Publisher : 百度,百度贴吧
Total creative ads during the time period : 108
Duration : 49
Popularity : 7,807
Check ASO Keywords of 冰雪微变
2. 冰雪微变’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 冰雪微变 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 冰雪微变 in the recent period. As of 2021-03-11, among the 冰雪微变‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 冰雪微变's the proportion of networks impressions are placed like this:
斗鱼's proportion is 78.71%,
百度's proportion is 6.38%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 冰雪微变‘s network with the most ads is 斗鱼 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 冰雪微变
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 冰雪微变. We can see some advertising trends.
Top 1 Ad Creative of 冰雪微变
Ad Details ：
Headline ：这才是散人该玩的服，打金高爆三职业，刀刀光柱切割，无限爆率
Text ：
Top 2 Ad Creative of 冰雪微变
Ad Details ：
Headline ：这才是散人该玩的服，打金高爆三职业，刀刀光柱切割，无限爆率
Text ：
Top 3 Ad Creative of 冰雪微变
Ad Details ：
Headline ：怒火一刀传奇手游，正版授权，经典还原端游，十六年热血再续
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 41 | 29 |
| Popularity | 220 | 211 | 149 |
| Dimensions | 720 x 1280 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 百度 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 冰雪微变 in recent advertising is 百度, and the main creative type is Video.
In conclusion: The above is a free 冰雪微变's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 冰雪微变, you can click the app name below to view related reports, or you can find more info in ASOTools.