Castlery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Castlery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Castlery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Castlery
App Name : Castlery
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Castlery
Publisher : GulogGratis,Instagram,Light Bible: Daily Verses, Prayer, Audio Bible,Fotor - Photo Editor&Collage,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Photo Editor & Pic Collage - Sweet Selfie Camera,POTO - Photo Collage Editor,Montage Video Musique
Total creative ads during the time period : 2,903
Duration : 467
Popularity : 336,471
Check ASO Keywords of Castlery
2. Castlery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Castlery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Castlery in the recent period. As of 2021-03-16, among the Castlery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Castlery's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.47%,
Messenger's proportion is 36.47%,
Facebook's proportion is 13.53%,
Audience Network's proportion is 13.53%,
's proportion is .
In the date of 2021-03-16, Castlery‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Castlery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Castlery. We can see some advertising trends.
Top 1 Ad Creative of Castlery
Ad Details ：
Headline ：Discover Your Dream Home
Text ：Over 1000+ Five Star Reviews
Top 2 Ad Creative of Castlery
Ad Details ：
Headline ：Light, bright & lovely
Text ：Bring smiles to your space with the Bambu Sofa in Canary Yellow. Castlery—Affordable Designs for the Modern Home @arikaa.lee
Top 3 Ad Creative of Castlery
Ad Details ：
Headline ：Light, bright & lovely
Text ：Bring smiles to your space with the Bambu Sofa in Canary Yellow. Castlery—Affordable Designs for the Modern Home @arikaa.lee
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 182 | 150 |
| Popularity | 999 | 986 | 950 |
| Dimensions | 320 x 400 | 345 x 517 | 640 x 960 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Canada,Australia,United States,United Kingdom | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Castlery in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Castlery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Castlery, you can click the app name below to view related reports, or you can find more info in ASOTools.