Accor All - Hotel booking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Accor All - Hotel booking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Accor All - Hotel booking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Accor All - Hotel booking
App Name : Accor All - Hotel booking
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Accor All
Publisher : Instagram,Facebook,USA Weather forecast,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,Universal Email App
Total creative ads during the time period : 3,092
Duration : 2,369
Popularity : 172,226
Check ASO Keywords of Accor All - Hotel booking
2. Accor All - Hotel booking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Accor All - Hotel booking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Accor All - Hotel booking in the recent period. As of 2021-03-15, among the Accor All - Hotel booking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.12%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.38%, Carousel category's proportion is 87.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Accor All - Hotel booking's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.3%,
Instagram's proportion is 19.32%,
Audience Network's proportion is 18.66%,
Messenger's proportion is 18.66%,
Google Ads(Admob)'s proportion is 4.05%.
In the date of 2021-03-15, Accor All - Hotel booking‘s network with the most ads is Facebook and its proportion is 28.12%.
3. Top 3 Ad Creative Analysis of Accor All - Hotel booking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Accor All - Hotel booking. We can see some advertising trends.
Top 1 Ad Creative of Accor All - Hotel booking
Ad Details ：
Headline ：Welcome to The Retreat Palm Dubai MGallery by Sofitel
Text ：
Top 2 Ad Creative of Accor All - Hotel booking
Ad Details ：
Headline ：STAY CLOSE WITH US
Text ：We have just what you need this summer! Our Stay Close Promotion is available until July 31, 2020. Book one night with us and receive a complimentary second night during the same visit, applicable for stays through December 31, 2020. Blackout dates may apply. https://bit.ly/32Ntf10
Top 3 Ad Creative of Accor All - Hotel booking
Ad Details ：
Headline ：STAY CLOSE WITH US
Text ：We have just what you need this summer! Our Stay Close Promotion is available until July 31, 2020. Book one night with us and receive a complimentary second night during the same visit, applicable for stays through December 31, 2020. Blackout dates may apply. https://bit.ly/32Ntf10
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 306 | 152 | 152 |
| Popularity | 999 | 960 | 960 |
| Dimensions | 400 x 224 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Bahrian,Somalia,Russia,Saudi Arabia,United Arab Emirates,Turkey,Iraq,France,United Kingdom,Tunisia,United States,Italy,Germany,Kazakhstan | United Kingdom,Canada,Australia,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Accor All - Hotel booking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Accor All - Hotel booking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Accor All - Hotel booking, you can click the app name below to view related reports, or you can find more info in ASOTools.