Picnic Online Supermarket Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Picnic Online Supermarket's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picnic Online Supermarket.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Picnic Online Supermarket
App Name : Picnic Online Supermarket
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Picnic B.V.
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Facebook,UC Mini-Download Video Status & Movies,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 1,408
Duration : 1,790
Popularity : 145,542
Check ASO Keywords of Picnic Online Supermarket
2. Picnic Online Supermarket’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Picnic Online Supermarket in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Picnic Online Supermarket in the recent period. As of 2021-03-15, among the Picnic Online Supermarket‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 37.84%, Carousel category's proportion is 27.03%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Picnic Online Supermarket's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.92%,
Audience Network's proportion is 24.4%,
Instagram's proportion is 21.34%,
Messenger's proportion is 21.34%,
's proportion is .
In the date of 2021-03-15, Picnic Online Supermarket‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Picnic Online Supermarket
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picnic Online Supermarket. We can see some advertising trends.
Top 1 Ad Creative of Picnic Online Supermarket
Ad Details ：
Headline ：Hol dir jetzt die App!
Text ：
Top 2 Ad Creative of Picnic Online Supermarket
Ad Details ：
Headline ：Hol dir jetzt die App!
Text ：
Top 3 Ad Creative of Picnic Online Supermarket
Ad Details ：
Headline ：Hol dir jetzt die App!
Text ：Picnic, der Online Supermarkt, bringt dir den Einkauf direkt nach Hause. Schluss mit schwerem Geschleppe!🚚
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 213 | 213 | 210 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | NA | NA | German |
Through the above analysis, we can see that the most effective channel for Picnic Online Supermarket in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Picnic Online Supermarket's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Picnic Online Supermarket, you can click the app name below to view related reports, or you can find more info in ASOTools.