CBC News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CBC News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CBC News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CBC News
App Name : CBC News
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : CBC
Publisher : Facebook,Instagram
Total creative ads during the time period : 336
Duration : 2,272
Popularity : 21,002
Check ASO Keywords of CBC News
2. CBC News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CBC News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CBC News in the recent period. As of 2021-03-16, among the CBC News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, CBC News's the proportion of networks impressions are placed like this:
Instagram's proportion is 93.75%,
Facebook's proportion is 3.12%,
Audience Network's proportion is 3.12%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, CBC News‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of CBC News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CBC News. We can see some advertising trends.
Top 1 Ad Creative of CBC News
Ad Details ：
Headline ：There is enough food to go around. So why am I seeing people go hungry? | CBC News
Text ：CBC asked me to write an article about a topic of my choosing, I chose food accessibility, a matter that in my eyes, is gravely overlooked.
***edit: people have been reaching out asking where they can donate. Thank you, from the bottom of our hearts. 100% of your contributions will go to feeding people, thank you to everyone who has already donated***
A big thank you to Colin Harris at CBC News in Montreal for the opportunity.
-Nilufar xoxo
https://www.cbc.ca/news/canada/montreal/nilufar-falafel-healthy-affordable-food-downtown-1.5808386
Top 2 Ad Creative of CBC News
Ad Details ：
Headline ：There is enough food to go around. So why am I seeing people go hungry? | CBC News
Text ：CBC asked me to write an article about a topic of my choosing, I chose food accessibility, a matter that in my eyes, is gravely overlooked.
***edit: people have been reaching out asking where they can donate. Thank you, from the bottom of our hearts. 100% of your contributions will go to feeding people, thank you to everyone who has already donated***
A big thank you to Colin Harris at CBC News in Montreal for the opportunity.
-Nilufar xoxo
https://www.cbc.ca/news/canada/montreal/nilufar-falafel-healthy-affordable-food-downtown-1.5808386
Top 3 Ad Creative of CBC News
Ad Details ：
Headline ：Call for Applications: 2021 CBC/QWF Digital Writers in Residence | CBC News
Text ：We are looking for a broad range of perspectives, including those from new voices. If you have a unique point of view and a fresh way of presenting it, we invite you to apply. Deadline is December 22.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 99 | 99 | 34 |
| Popularity | 715 | 491 | 164 |
| Dimensions | 600 x 338 | 600 x 338 | 620 x 349 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,United States,Australia | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CBC News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CBC News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CBC News, you can click the app name below to view related reports, or you can find more info in ASOTools.