Sky Surfing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sky Surfing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sky Surfing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sky Surfing
App Name : Sky Surfing
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Cloud Macaca, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 80
Duration : 86
Popularity : 4,287
Check ASO Keywords of Sky Surfing
2. Sky Surfing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sky Surfing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sky Surfing in the recent period. As of 2021-02-10, among the Sky Surfing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-10, Sky Surfing's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 25.0%,
Instagram's proportion is 24.99%,
's proportion is .
In the date of 2021-02-10, Sky Surfing‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sky Surfing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sky Surfing. We can see some advertising trends.
Top 1 Ad Creative of Sky Surfing
Ad Details ：
Headline ：
Text ：Slide to dodge obstacles and glide through stone gates. Beat your high score and claim your rewards. Collect every fancy planes you like and challenge the boundary of the sky!
Top 2 Ad Creative of Sky Surfing
Ad Details ：
Headline ：
Text ：Slide to dodge obstacles and glide through stone gates. Beat your high score and claim your rewards. Collect every fancy planes you like and challenge the boundary of the sky!
Top 3 Ad Creative of Sky Surfing
Ad Details ：
Headline ：
Text ：장애물을 피하고 돌 문을 통해 활공하려면 슬라이드하십시오. 높은 점수를 깨고 보상을 받으세요. 좋아하는 모든 멋진 비행기를 모아 하늘의 경계에 도전하세요!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 4 | 4 |
| Popularity | 54 | 54 | 54 |
| Dimensions | 240 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,United States,Canada,Australia,Korea | Canada,United Kingdom,Australia,United States,Korea | Korea,Australia,United Kingdom,United States,Canada |
| Language | English | English | Korean |
Through the above analysis, we can see that the most effective channel for Sky Surfing in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Sky Surfing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sky Surfing, you can click the app name below to view related reports, or you can find more info in ASOTools.