Celo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Celo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Celo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Celo
App Name : Celo
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Celo Limited
Publisher : Instagram,Facebook,Bubble Nature,Đổi 11 số sang 10 số,GO Keyboard Christmas Sticker
Total creative ads during the time period : 127
Duration : 114
Popularity : 13,927
Check ASO Keywords of Celo
2. Celo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Celo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Celo in the recent period. As of 2021-03-14, among the Celo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 21.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Celo's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.88%,
Facebook's proportion is 25.76%,
Instagram's proportion is 24.49%,
Audience Network's proportion is 22.87%,
's proportion is .
In the date of 2021-03-14, Celo‘s network with the most ads is Audience Network and its proportion is 26.79%.
3. Top 3 Ad Creative Analysis of Celo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Celo. We can see some advertising trends.
Top 1 Ad Creative of Celo
Ad Details ：
Headline ：Separate Personal & Professional
Text ：Celo is transforming the way London’s healthcare teams communicate at work. Sign up for free 👉 signup.celohealth.com
Top 2 Ad Creative of Celo
Ad Details ：
Headline ：Free Medical Messaging App
Text ：Celo is transforming the way London’s healthcare teams communicate at work. Sign up for free 👉 signup.celohealth.com/uk
Top 3 Ad Creative of Celo
Ad Details ：
Headline ：Healthcare Messaging App
Text ：Separate personal from professional with Celo, the messenger app behind top healthcare teams. Sign up for free 👉 signup.celohealth.com/uk
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 60 | 60 |
| Popularity | 302 | 301 | 286 |
| Dimensions | 426 x 426 | 240 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 23 | 22 | 23 |
| Countries | United Kingdom | Canada,Australia,United Kingdom,United States,New Zealand | United Kingdom,Australia,United States,Canada,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Celo in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Celo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Celo, you can click the app name below to view related reports, or you can find more info in ASOTools.