Dashlane – Password Manager Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dashlane – Password Manager's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dashlane – Password Manager.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dashlane – Password Manager
App Name : Dashlane – Password Manager
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : Dashlane
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,appsGratis,开箱模拟器 for 皇室战争,Montage Video Musique,PhotoGrid Video Collage maker,OLX Classifieds
Total creative ads during the time period : 699
Duration : 2,436
Popularity : 61,103
Check ASO Keywords of Dashlane – Password Manager
2. Dashlane – Password Manager’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dashlane – Password Manager in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dashlane – Password Manager in the recent period. As of 2021-03-15, among the Dashlane – Password Manager‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dashlane – Password Manager's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.19%,
Instagram's proportion is 32.84%,
Audience Network's proportion is 16.98%,
Messenger's proportion is 16.98%,
's proportion is .
In the date of 2021-03-15, Dashlane – Password Manager‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Dashlane – Password Manager
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dashlane – Password Manager. We can see some advertising trends.
Top 1 Ad Creative of Dashlane – Password Manager
Ad Details ：
Headline ：Manage passwords the right way— safely
Text ：Dashlane is your internet shortcut. Save all your passwords, autofill in apps, fill forms fast, and keep your data safely accessible with our all-in-one app. Dashlane is more than a password manager: It’s the fastest and easiest way to get through the internet. All the passwords, payments, and ...
Top 2 Ad Creative of Dashlane – Password Manager
Ad Details ：
Headline ：Manage passwords the right way— safely
Text ：Dashlane securely stores and autofills all your passwords, payments, and personal info while you browse the web.
Top 3 Ad Creative of Dashlane – Password Manager
Ad Details ：
Headline ：Dashlane is one of Apple’s “Apps We Love”
Text ：The Dashlane app remembers and fills in all your passwords. See for yourself why Apple loves the Dashlane app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 335 | 335 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 19 | 22 | 2 |
| Countries | Switzerland,Guatemala,Puerto Rico,United States,Germany,Italy | Switzerland,Puerto Rico,United States,Guatemala,Italy,Germany | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dashlane – Password Manager in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Dashlane – Password Manager's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dashlane – Password Manager, you can click the app name below to view related reports, or you can find more info in ASOTools.