CENTRAL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CENTRAL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CENTRAL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CENTRAL
App Name : CENTRAL
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Central Department Store Ltd.
Publisher : Instagram,Facebook
Total creative ads during the time period : 367
Duration : 84
Popularity : 19,839
Check ASO Keywords of CENTRAL
2. CENTRAL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CENTRAL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CENTRAL in the recent period. As of 2021-03-15, among the CENTRAL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, CENTRAL's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.05%,
Instagram's proportion is 28.05%,
Messenger's proportion is 28.05%,
Audience Network's proportion is 15.84%,
's proportion is .
In the date of 2021-03-15, CENTRAL‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of CENTRAL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CENTRAL. We can see some advertising trends.
Top 1 Ad Creative of CENTRAL
Ad Details ：
Headline ：Hourglass Holiday Collection ลดสูงสุด 30%
Text ：Hourglass Holiday Collection
ลดสูงสุด 30%
📅 ตั้งแต่วันที่ 22 ม.ค. 64 - 4 ก.พ. 64
*สินค้ามีจำนวนจำกัด
💻📱 #CentralOnline #CentralApp"
Top 2 Ad Creative of CENTRAL
Ad Details ：
Headline ：Hourglass Holiday Collection ลดสูงสุด 30%
Text ：Hourglass Holiday Collection
ลดสูงสุด 30%
📅 ตั้งแต่วันที่ 22 ม.ค. 64 - 4 ก.พ. 64
*สินค้ามีจำนวนจำกัด
💻📱 #CentralOnline #CentralApp"
Top 3 Ad Creative of CENTRAL
Ad Details ：
Headline ：DYSON V8 Slim™ Fluffy ลด 28%
Text ：DYSON
เครื่องดูดฝุ่นไร้สายรุ่น V8 Slim™ Fluffy
+ เครื่องฟอกอากาศไร้ใบแบบตั้งพื้น รุ่น TP06
ลด 28% พิเศษ 35,900 บาท ปกติ 49,800 บาท
📅 ตั้งแต่วันที่ 21 ม.ค. 64 - 31 ม.ค. 64
*ตามเงื่อนไขที่กำหนด
💻📱 #CentralOnline #CentralApp
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 8 | 8 |
| Popularity | 66 | 66 | 66 |
| Dimensions | 1040 x 1040 | 1040 x 1040 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for CENTRAL in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free CENTRAL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CENTRAL, you can click the app name below to view related reports, or you can find more info in ASOTools.