Chapters: Interactive Stories Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chapters: Interactive Stories's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chapters: Interactive Stories.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chapters: Interactive Stories
App Name : Chapters: Interactive Stories
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Crazy Maple Studio Dev
Publisher : Instagram,Facebook,Treehouse Table,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share
Total creative ads during the time period : 10,000
Duration : 1,292
Popularity : 1,514,253
Check ASO Keywords of Chapters: Interactive Stories
2. Chapters: Interactive Stories’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chapters: Interactive Stories in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chapters: Interactive Stories in the recent period. As of 2021-03-15, among the Chapters: Interactive Stories‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.32%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.45%, Carousel category's proportion is 0.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Chapters: Interactive Stories's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.19%,
Instagram's proportion is 26.51%,
Audience Network's proportion is 25.67%,
Messenger's proportion is 15.71%,
Google Ads(Admob)'s proportion is 2.92%.
In the date of 2021-03-15, Chapters: Interactive Stories‘s network with the most ads is Instagram and its proportion is 25.06%.
3. Top 3 Ad Creative Analysis of Chapters: Interactive Stories
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chapters: Interactive Stories. We can see some advertising trends.
Top 1 Ad Creative of Chapters: Interactive Stories
Ad Details ：
Headline ：Your friends are playing this
Text ：One choice can change it all
Top 2 Ad Creative of Chapters: Interactive Stories
Ad Details ：
Headline ：Chapters: Interactive Stories
Text ：📖 100+ Free Interactive Stories You control what happens next! 😉💋
Top 3 Ad Creative of Chapters: Interactive Stories
Ad Details ：
Headline ：Chapters: Interactive Stories
Text ：Live your story with love. Stories you decide the ending.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 363 | 320 | 347 |
| Popularity | 994 | 993 | 992 |
| Dimensions | 720 x 720 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Audience Network | Audience Network |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,Canada,United States,Australia | United States,United Kingdom,Canada,Australia,Oman,Egypt,Brazil,Ukraine | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Chapters: Interactive Stories in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Chapters: Interactive Stories's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chapters: Interactive Stories, you can click the app name below to view related reports, or you can find more info in ASOTools.