Chicorée Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Chicorée's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Chicorée.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Chicorée
App Name : Chicorée
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Chicorée Mode AG
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Vegan Recipes - Free Vegan Food Cookbook,Palco MP3,15 Days Belly Fat Workout App,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 307
Duration : 927
Popularity : 71,176
Check ASO Keywords of Chicorée
2. Chicorée’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Chicorée in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Chicorée in the recent period. As of 2021-03-14, among the Chicorée‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.16%, Playable Ads category's proportion is 0.0%, Image category's proportion is 3.23%, Carousel category's proportion is 1.61%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Chicorée's the proportion of networks impressions are placed like this:
Instagram's proportion is 47.62%,
Facebook's proportion is 47.13%,
Messenger's proportion is 5.25%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Chicorée‘s network with the most ads is Instagram and its proportion is 43.55%.
3. Top 3 Ad Creative Analysis of Chicorée
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Chicorée. We can see some advertising trends.
Top 1 Ad Creative of Chicorée
Ad Details ：
Headline ：100 points = un bon de 10.– CHF 🙆♀️
Text ：Chaque franc te rapproche de ton prochain bon 😍 Quand tu auras 100 points, tu auras droit à un nouveau bon de 10.– CHF!
Top 2 Ad Creative of Chicorée
Ad Details ：
Headline ：100 Punkte = CHF 10.– Gutschein 🙆♀️
Text ：Chaque franc te rapproche de ton prochain bon 😍 Quand tu auras 100 points, tu auras droit à un nouveau bon de 10.– CHF!
Top 3 Ad Creative of Chicorée
Ad Details ：
Headline ：100 points = un bon de 10.– CHF 🙆♀️
Text ：Chaque franc te rapproche de ton prochain bon 😍 Quand tu auras 100 points, tu auras droit à un nouveau bon de 10.– CHF!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 293 | 303 | 303 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 224 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Switzerland | Switzerland | Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Chicorée in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Chicorée's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Chicorée, you can click the app name below to view related reports, or you can find more info in ASOTools.