OmyCard Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OmyCard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OmyCard.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OmyCard
App Name : OmyCard
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Primecredit Ltd.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News,打工趣 - 最棒的兼職工作資訊平台,BlackJack 21
Total creative ads during the time period : 277
Duration : 938
Popularity : 36,156
Check ASO Keywords of OmyCard
2. OmyCard’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OmyCard in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OmyCard in the recent period. As of 2021-03-15, among the OmyCard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OmyCard's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.54%,
Messenger's proportion is 25.54%,
Audience Network's proportion is 25.42%,
Instagram's proportion is 23.51%,
's proportion is .
In the date of 2021-03-15, OmyCard‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of OmyCard
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OmyCard. We can see some advertising trends.
Top 1 Ad Creative of OmyCard
Ad Details ：
Headline ：迎新送Panasonic空氣清新機（功能極佳！ ）
Text ：立即申請EarnMORE銀聯鑽石信用卡
Top 2 Ad Creative of OmyCard
Ad Details ：
Headline ：迎新送Panasonic空氣清新機（功能極佳！ ）
Text ：【打造清新家居】迎新送Panasonic空氣清新機
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✅ 全新2合1 HEPA多功能過濾網
✅ 有效去除小至0.3微米的微細懸浮粒子（包括PM2.5 ）
✅ 有效去除異味
非常時期，更要時刻保持家居清新！
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（受條款及細則約束，圖片及資料只供參考）
Top 3 Ad Creative of OmyCard
Ad Details ：
Headline ：送高達$90,000免息、免手續費分期套現
Text ：把握機會，立即申請！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 191 | 191 | 305 |
| Popularity | 996 | 996 | 981 |
| Dimensions | 400 x 400 | 400 x 400 | 1200 x 627 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | Hong Kong | Hong Kong | Taiwan,Hong Kong |
| Language | NA | Norwegian | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for OmyCard in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free OmyCard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OmyCard, you can click the app name below to view related reports, or you can find more info in ASOTools.