Club Universal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Club Universal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Club Universal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Club Universal
App Name : Club Universal
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Baum digital
Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes)
Total creative ads during the time period : 236
Duration : 1,017
Popularity : 14,207
Check ASO Keywords of Club Universal
2. Club Universal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Club Universal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Club Universal in the recent period. As of 2021-04-26, among the Club Universal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-26, Club Universal's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-04-26, Club Universal‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Club Universal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Club Universal. We can see some advertising trends.
Top 1 Ad Creative of Club Universal
Ad Details ：
Headline ：Tiendas Universal
Text ：Para todos aquellos niños amantes de los videojuegos de seguro amarán iniciar la temporada escolar con la colección de Mario Bross y sus amigos.
Top 2 Ad Creative of Club Universal
Ad Details ：
Headline ：Tiendas Universal
Text ：¡Delicioso y rápido!😋 Haga batidos y smoothies en menos de 50 segundos. La licuadora personal Gourmet Express es rápida y silenciosa. 🍓
Top 3 Ad Creative of Club Universal
Ad Details ：
Headline ：Tiendas Universal
Text ：Para todas aquellas chicas que aman disfrutar del mar y la fantasía les mostramos la colección de sirenas. Recuerde que en Universal los Precios bajos están garantizados o le devolvemos la diferencia. Detalles en tiendauniversal.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 38 | 21 |
| Popularity | 110 | 108 | 107 |
| Dimensions | 640 x 426 | 640 x 640 | 640 x 426 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Peru,Chile,Mexico,Argentina,Panama,Cuba,Paraguay,Spain,Venezuela,Colombia | Spain,Argentina,Peru,Chile,Panama,Mexico,Venezuela,Colombia,Cuba,Paraguay | Colombia,Venezuela,Chile,Panama,Cuba,Paraguay,Peru,Mexico,Spain,Argentina |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Club Universal in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Club Universal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Club Universal, you can click the app name below to view related reports, or you can find more info in ASOTools.